I?m tired of listening to stuff like content is the king and it will rule big time blah blah.I have a perfect site with magnetic copy wheras my competitor has a crappy site with long tail keywords placed in Site title, H1, H2 and in the copies which makes no sense at all. Their plus point is probably a video on the home page with sales pitch (the only thing I can think of to keep people stay on the site for longer). The site has exact match domain (I know, big advantage) but only 16 backlinks. Not that they are from high PR sites or something. They have been on number 1 position for 3 years now. Google update have come and gone but their ranking never dropped. It?s making me really frustrated. Should I just start writing for the engines and forget about end users? Phew.