I am wondering how you guys would proceed to doing SEO for a local business. Say a local plumber in your city that is going for the keywords "city name plumber" and "plumber city name" and "plumbers in city name." Would you ever order a link-building package here on BHW on their website? Would you just focus entirely on local SEO? What if the 7 pack doesn't show up for a particular keyword/city combination?