Ok, I was doing some research on a medical type niche and found what looks to me like a low competition keyword: 3600 local searches, 29,900 exact matches, 922 intitle, 4170 in url, 577 in both EMD .com taken (has keyword density on it's one page, not a single backlink, listed on page 3) This is what MS shows: Code: http://img194.imageshack.us/img194/7134/msscreen.jpg Some of the reasons it looks really good: 1) None of the front page (non-quoted) results are optimized for the keyword combination - it's 3 words and it's not even in most of the pages. 2) The obvious lack of intitle and inurl sites 3) .81 average cpc which I think would probably be on the low side. This is a pretty competitive broader market. 4) The only page that has Inurl and intitle that's in the top 10 has very few links to the page What concerns me are 2 things: 1) Some of the sites listed have instant credibility (CDC and University sites) so Google probably loves their authority 2) If you're searching for let's say 'Melanoma symptoms' (just an example) and even assuming my page makes it to #1, do you think that many people would look past a 'melanomasymptoms.net' and click on the CDC link because it's so well known? If you were looking at this... would you jump on it and roll the dice? Thanks for your opinions!