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Would you go after this niche? (all data revealed other than the niche itself)

Discussion in 'White Hat SEO' started by OldSalt, Feb 2, 2012.

  1. OldSalt

    OldSalt Moderator Staff Member Moderator Jr. VIP Premium Member

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    Ok, I was doing some research on a medical type niche and found what looks to me like a low competition keyword:

    3600 local searches, 29,900 exact matches, 922 intitle, 4170 in url, 577 in both
    EMD .com taken (has keyword density on it's one page, not a single backlink, listed on page 3)

    This is what MS shows:
    Code:
    http://img194.imageshack.us/img194/7134/msscreen.jpg
    Some of the reasons it looks really good:
    1) None of the front page (non-quoted) results are optimized for the keyword combination - it's 3 words and it's not even in most of the pages.
    2) The obvious lack of intitle and inurl sites
    3) .81 average cpc which I think would probably be on the low side. This is a pretty competitive broader market.
    4) The only page that has Inurl and intitle that's in the top 10 has very few links to the page

    What concerns me are 2 things:
    1) Some of the sites listed have instant credibility (CDC and University sites) so Google probably loves their authority
    2) If you're searching for let's say 'Melanoma symptoms' (just an example) and even assuming my page makes it to #1, do you think that many people would look past a 'melanomasymptoms.net' and click on the CDC link because it's so well known?

    If you were looking at this... would you jump on it and roll the dice?

    Thanks for your opinions!
     
  2. charlie3

    charlie3 Senior Member

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    From my experience (I have a MNS in the medical field), you can outrank those big medical sites if they're not targeting the keyword you're going for. Just make your site better optimized, have better and more backlinks, and add content daily.

    People will click your site if it's #1. People put their trust in Google that they will only put the best sites up top. Just make sure your site looks good to the people reading it as well and not just Google.

    Good luck :)
     
  3. OldSalt

    OldSalt Moderator Staff Member Moderator Jr. VIP Premium Member

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    Thanks pretty much what I was thinking. I could write all kinds of articles on the subject and I was thinking that hitting #1 could be done - and you answered my other concern which was 'would they click my link if I was sitting right above the CDC or Mayo clinic'.

    Looks like it's a go then... I'll post some results as it 'matures'. :D
     
  4. gabixxx

    gabixxx Junior Member

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    Outranking authority sites like say mayoclinic or webmd (if you're into medical stuff) is very possible. It requires an effort & time though.

    You should make sure the keyword is profitable enough for you first. You can try adwords or bing advertisement for the exact match keyword for a day or two and see if it's worth the trouble.
     
  5. poweronics

    poweronics Jr. VIP Jr. VIP Premium Member

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    Are you looking ahead to earn a good revenue from it after making investment of time and efforts? Just check its feasibility.