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Would you consider 'keywords' under 500 LMS for local offine business? - Sharing my exp

Discussion in 'Offline Marketing' started by SuperNoobInc, Apr 10, 2012.

  1. SuperNoobInc

    SuperNoobInc Regular Member

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    When it comes to keywords for CPA / Adsense, we tend to go with 1000 searches volume / over >$1 per click etc.
    I see that for local offline business, those criteria arent easy to find. Even if available, they arent necessary 'convertible' for offline businesses.

    For example, 'plumber (cityname)' in my area has lower than 500 searches per month. While the search volume is definitely not high, but it seems very targeted, and plumbers seem to like it.
    On the other hand, 'howtorepairbrokenpipes.com' (example) might have over 1000+ searches and click of $7.92 (example) per month - it seems to be harder to please local businesses - and beside, this domain seems to be a 'guide' for people who are looking for DIY afterall.

    Secondly, as for developing/ranking the website; I tend with mini-sites for each offline niche - the traditional 5 pages ones.
    I will go for 'plumber cityname', 'plumber services cityname', 'pipe repairs cityname' <-- these are examples, I BS'ed them.

    The entire site only get around 300-400 hits per month overall, but very targeted. Some businesses seems to like it, some dont, and some dont even know whats going on (they dont even seem to care about analytics)

    So thats my experience above, whats yours? Please share.
     
  2. imperial109

    imperial109 Regular Member

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    You can rank them for any keyword that you want; you're the expert.

    But remember, all the owner cares about is his/her bottom line. So if their ROI is above 100%, they'll be happy?usually.
     
  3. audioguy

    audioguy Power Member

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    Location:
    Anywhere in the world building WP sites.
    What about the revenue? At the end of the day, whether they are going to like it or not depends on the bottom line, not on what they really like or not.
     
  4. SuperNoobInc

    SuperNoobInc Regular Member

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    I find that hard to judge. Lets take 'plumber' as an example again.
    There is no way he can tell if his business really increase from the site alone (because its not an ecommerce site or anything, nothing to track on)?
    The best possible that may come close to it is buying a VOIP and forward it to his number; so we can track calls.

    However, there may also be other scenarios too, whereas during the summer, plumbers might get more businesses than usual (their hot season) etc.
    So its hard to say sometimes.