When it comes to keywords for CPA / Adsense, we tend to go with 1000 searches volume / over >$1 per click etc. I see that for local offline business, those criteria arent easy to find. Even if available, they arent necessary 'convertible' for offline businesses. For example, 'plumber (cityname)' in my area has lower than 500 searches per month. While the search volume is definitely not high, but it seems very targeted, and plumbers seem to like it. On the other hand, 'howtorepairbrokenpipes.com' (example) might have over 1000+ searches and click of $7.92 (example) per month - it seems to be harder to please local businesses - and beside, this domain seems to be a 'guide' for people who are looking for DIY afterall. Secondly, as for developing/ranking the website; I tend with mini-sites for each offline niche - the traditional 5 pages ones. I will go for 'plumber cityname', 'plumber services cityname', 'pipe repairs cityname' <-- these are examples, I BS'ed them. The entire site only get around 300-400 hits per month overall, but very targeted. Some businesses seems to like it, some dont, and some dont even know whats going on (they dont even seem to care about analytics) So thats my experience above, whats yours? Please share.