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Would you buy an expired domain for links ?

Discussion in 'White Hat SEO' started by dimfiel, Nov 7, 2016.

  1. dimfiel

    dimfiel Newbie

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    Hey guys, i've seen some stuff about this before but I recently found an opportunity to put it into action and wanted to make sure I knew what I was getting into!

    I am looking at buying a domain (expired and now only 10 dollars) that has a decent domain authority and has some keywords in it related to my clients practice. I plan on using a 301 redirect to pass "link juice" because this client is looking for a quick bump in rankings.

    Thoughts? Benefits? Problems with this?
     
  2. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    If the domain was back in the available pool, then it's no longer aged. If it was bought before expiring and going back into the pile, then a link from it might give you a push. 301's are not sure fire though, sometimes they do nothing.
     
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  3. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    I agree with bartsimpsonio. If Google detected the expiration then the value of the backlinks will be diminished for 6-12 months while you age yourself out of the new website sandbox. If you do redirect the old URLs to new pages (not the homepage which is considered a soft 404) then you will get credit for them in about a year. This is why a seemless transfer of ownership is preferred to an expiration when buying domains for SEO value.

    Its a long term play... but if you bought a new domain then you still have the same waiting period and you still need a non-SEO short-term strategy. So in that regard it gives you a slight advantage down the road. Just not now is all.
     
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  4. timeandplace

    timeandplace Newbie

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    It should give you a boost due to its existing backlinks.
     
  5. dimfiel

    dimfiel Newbie

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    thanks bartosimpsonio & validseo
    Any other suggestions / ideas...
    is it useful to recreate the old site using archive.org ?
     
  6. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    If there is a finite amount of legacy URLs figure out which ones have the most backlinks. Put all the URLs in a spreadsheet and then search each one like this:

    +"https://www.blackhatworld.com/seo/" -site:www.blackhatworld.com

    I like to record both Google's estimated results as well as the maximum number of results pages... in this example 15

    Then you can sort the list descending to find the most important pages to recreate first.

    If there are thousands and thousands of legacy URLs then you should start with the tier 2 links from the homepage and descend through the layers until it stops being worth your time.
     
  7. KevinNouse

    KevinNouse Jr. VIP Jr. VIP

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    Where from have you learned so much? I am learning SEO and working on my site for past 11 months. I am already ranking at first page with most of my targeted keywords but I feel like to know more and more. I had no clue what you have just said above before reading it. Can you guide me to enhance my knowledge on SEO ?
     
  8. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    I learned most of it the hard way... by rolling up my sleeves and figuring it out. I learned the most when I stopped believing what others say and started proving things for myself. I have about a dozen websites that solely exist to perform SEO experiments with. They are real websites with quality unique content, but when Google says things like "we are tagging links from footers and devaluing them" instead of trusting Google I test for myself and let the data tell me what is or isn't true... (FYI footer links still work great... just ranked a site to page one the other day using 100% footer links).

    It sounds like you are doing great. The key to SEO is scientific method and not quitting. :)
     
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  9. KevinNouse

    KevinNouse Jr. VIP Jr. VIP

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    Seriously I am learning everyday. Being a fresher, I read a lot of suggestions but to target the best among them is the hard call for me. Let's see how it goes with me and my site. Would you mind if I ask for your contact ID like Skype for future reference for my huge list of questions related to SEO :)
     
  10. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    I try not to skype if I can avoid it, but feel free to PM me anytime with questions. I'm happy to help if I can.