1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

with instagram and pinterest dominating, is tumblr obsolete / dying?

Discussion in 'Social Networking Sites' started by chlaps, Jun 24, 2012.

  1. chlaps

    chlaps Newbie

    Dec 14, 2011
    Likes Received:
    with instagram and pinterest dominating, is tumblr obsolete / dying? its it worth going to tumblr to ammass followers to maybe funnel to pinterest / twitter / instagram ?

    i work mostly with the electronic dance music / massive raver niche crowds
  2. josepdx

    josepdx Registered Member

    Nov 16, 2011
    Likes Received:
    I don't think Tumblr is in any way obsolete or dying, and for many methods is still pretty killer.

    There are three things that can make a social network less appealing to a marketer:

    1) Fewer/shrinking/less active user-base. This definitely doesn't apply to Tumblr. It's growing like crazy. Still.
    2) Anti-spam policies/measures/limits that handcuff you. This somewhat applies to Tumblr. They have "cracked down," but so have Pinterest + Instagram.
    3) User cynicism. Users less likely to read/follow/engage with you due to spam fatigue. This definitely applies to Tumblr for the "traditional" niches (marketing/make money/weight loss/insurance). But for retail stuff, not really. As I outline below, I maintain that Pinterest user cynicism is actually worse than Tumblr's.)

    Instagram + Pinterest have not impacted my Tumblr tactics at all.

    Because Tumblr is a bit older, they've had a few years of bestmortgageinsurance "friending" them, and hence are not going to be overcome by a wave of novel glee any time somebody shows an interest in their account. Instagram is still new-ish, and people are likely to follow-back relative to Tumblr. That said, despite the fact that Pinterest is newer than Tumblr, it's actually been way more tormented by spam, and in my opinion, the community vibe is *more* cynical than Tumblr.

    All three systems at this point have some sort of follow-limit and ghosting systems triggered by black box algorithms.
    And Pinterest has joined Tumblr in having turned lots of links nofollow that used to be do-follow.

    But here is the biggest advantage of Tumblr: Tumblr has something Facebook/Pinterest/Twitter/Instagram will never have: the ability to be modified and resemble a "regular," real web page, and if you want- be a domain you control. Outside of structured markers, you can create all the d0-follow links you want. You can embed widgets. You can play with feeds. It's the most flexible *social* site currently in existence.

    I don't say this to dissuade you from using Pinterest + Instagram. And for many methods they may be superior. But just to say that I don't consider Tumblr off the table.
    Last edited: Jun 24, 2012
  3. poweronics

    poweronics Jr. VIP Jr. VIP Premium Member

    May 1, 2011
    Likes Received:
    Home Page:
    Tumblr has still got that attraction and can be used effectively as before.
  4. sirgold

    sirgold BANNED BANNED

    Jun 25, 2010
    Likes Received:
    As a general note based on years of experience, assuming there's a reasonable amount of traffic -and most less openly discussed networks deliver that- being one of the few ppl marketing might even be an advantage... That certainly might be the case of tumbler... Furthermore, not all traffic sources are created equal.. ;)
  5. heartofgold

    heartofgold Power Member

    Apr 25, 2012
    Likes Received:
    No, because they all serve different purposes.
  6. str8thustler

    str8thustler Power Member

    Dec 3, 2008
    Likes Received:
    ClientMAX Marketing
    Home Page:
    I would test your offer on all the sites and see what does best for you. Think of what the target market is on each site. In my opinion there are different sites for different types of marketing.
  7. williamk

    williamk BANNED BANNED

    Oct 29, 2009
    Likes Received:
    Tumblr still works great for ranking and SEO purposes. Pinterest and Instagram are good for short time traffic but wont be like tumblr.