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Wise Words From An Entrepreneural Perspective

Discussion in 'BlackHat Lounge' started by SeanAustin, Aug 16, 2013.

  1. SeanAustin

    SeanAustin Power Member

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    I have learned and am still learning greatly the impact of this message. And I'm sure this is nothing new for most of BHW, but it's something that everyone should keep in mind when trying to put out a product. If I am able to understand its message, than anyone should be able too.

    Find a hole in the market, and then fill it.

    Yea nothing new. In fact quite repetitive to many of you. But What I am learning is that marketing a product is so much easier and in many ways does the job for itself when such a hole exists and is filled. This is what most big brands and authority sites have all done. Take BHW for an example. As internet marketing began to grow in the early-mid first decade of the twenty first century, there was a huge hole in the sense that there were little to no places online to discuss, learn, and adopt internet marketing. And look where this forum has come today.

    I'm sure we can all agree that finding empty places in a specific niche or market is the key to a successful entrepreneurial journey. And I'm sure we all can agree that finding the right holes to fill and leveraging your passions and skills to better direct your course of action can be difficult, if not cumbersome.

    But to me it is becoming rather simple. For an example of this, as I've been moving forward in my IM journey, I have done hours and hours or research about various topics. And because of this, I have had plenty of those headache days, and tiresome nights where I just can not properly find exactly what I'm looking for. But that makes me realize that if I cant find what I'm looking for, then either can 1000's of other people who are all looking for the same thing... And this shouts opportunity to me.

    As an even more specific example, over the past week I have been looking to hire a VA for the first time and thus have spent a lot of time trying to figure out the whole process. I read Seth Godin's four hour work week which helped my "general" understanding, but like everything else I was researching, it had none of the specifics which I craved in order to actually jump the gate and hire one. So by now, you should see where I'm going with this. Maybe I'm wrong but it appears there is no go-to authority on this specific area of IM and thus a ginormous hole exists. If anyone out there has a good deal of experience hiring and working with VA's, and creates an amazing course on exactly what it entails and a step by step process outline every single detail, then this type of product WOULD NOT be hard to sell. In fact it would even sell itself if it were good enough.

    This is the end of my little rant. I am not preaching this like the gospel, and I'm definitely still a newcomer in applying this to my own mentality. But it doesn't hurt to be reminded of it, especially for those of us who are looking for that next minimum viable product to sell.

    Cheers.



     
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  2. chriswick

    chriswick Registered Member

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    I'd say honestly from my years of experience in this business (online sales, direct marketing whatever you want to call it), 90% of the success I've had has just been pushing through the numbers. By that I mean pushing through all the small failures, you might fail 98% of the time.

    But the 2% you do succeed will most probably be life changing successes. Most people just can't handle the silent rejection, you pay good money to get people to a landing page and nobody wants your stuff.

    You might run 100 clicks and nobody buys, you might run 1,000 clicks and nobody buys, and it might not be because you have a crappy product it might just be the messaging is wrong.

    Just got to mentally push through that. Success breeds success, so when things do start working and everything starts to click into place in your mind you become unstoppable.
     
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  3. tokocasing

    tokocasing BANNED BANNED

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    thanks a lot for your thought dudes.
    cheers.
     
  4. ShadeDream

    ShadeDream Elite Member

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    He who laughs last, laughs longest.
    Meh, I didn't read the OP but in regards to the text in red:

    Create a hole and milk it. ;)
     
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  5. SeanAustin

    SeanAustin Power Member

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    This applies to cows, woman, and internet marketing. Hell of a metaphor.
     
  6. 1337python

    1337python Regular Member

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    Genius! :D
     
  7. Goal Line Technology

    Goal Line Technology Senior Member

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    Cows and Internet marketing yes indeed,
    but woman? No sir,
    that post is MUCH TOO SEXIST for my liking.demeaning to woman
     
  8. SeanAustin

    SeanAustin Power Member

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    Hmmm, it is only demeaning depending on the way in which you take it. I meant it in the sense that woman are full of holes, not physically, but mentally from a PUA perspective. A very gorgeous blonde girl out on the town will take no guy seriously, unless this guy is able to recognize one of her weaknesses, softspots, or mental holes, and then takes advantage of it, exposes it, and in a sense, milks it.

    Sorry to offend though, was not my objective.