I have learned and am still learning greatly the impact of this message. And I'm sure this is nothing new for most of BHW, but it's something that everyone should keep in mind when trying to put out a product. If I am able to understand its message, than anyone should be able too. Find a hole in the market, and then fill it. Yea nothing new. In fact quite repetitive to many of you. But What I am learning is that marketing a product is so much easier and in many ways does the job for itself when such a hole exists and is filled. This is what most big brands and authority sites have all done. Take BHW for an example. As internet marketing began to grow in the early-mid first decade of the twenty first century, there was a huge hole in the sense that there were little to no places online to discuss, learn, and adopt internet marketing. And look where this forum has come today. I'm sure we can all agree that finding empty places in a specific niche or market is the key to a successful entrepreneurial journey. And I'm sure we all can agree that finding the right holes to fill and leveraging your passions and skills to better direct your course of action can be difficult, if not cumbersome. But to me it is becoming rather simple. For an example of this, as I've been moving forward in my IM journey, I have done hours and hours or research about various topics. And because of this, I have had plenty of those headache days, and tiresome nights where I just can not properly find exactly what I'm looking for. But that makes me realize that if I cant find what I'm looking for, then either can 1000's of other people who are all looking for the same thing... And this shouts opportunity to me. As an even more specific example, over the past week I have been looking to hire a VA for the first time and thus have spent a lot of time trying to figure out the whole process. I read Seth Godin's four hour work week which helped my "general" understanding, but like everything else I was researching, it had none of the specifics which I craved in order to actually jump the gate and hire one. So by now, you should see where I'm going with this. Maybe I'm wrong but it appears there is no go-to authority on this specific area of IM and thus a ginormous hole exists. If anyone out there has a good deal of experience hiring and working with VA's, and creates an amazing course on exactly what it entails and a step by step process outline every single detail, then this type of product WOULD NOT be hard to sell. In fact it would even sell itself if it were good enough. This is the end of my little rant. I am not preaching this like the gospel, and I'm definitely still a newcomer in applying this to my own mentality. But it doesn't hurt to be reminded of it, especially for those of us who are looking for that next minimum viable product to sell. Cheers.