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Will static info increase my ranking?

Discussion in 'White Hat SEO' started by jleone2008, Jul 12, 2010.

  1. jleone2008

    jleone2008 Junior Member

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    I have a wordpress blog and the main page is constantly updated with new posts. If I add a paragraph or so in the footer or sidebar with my keywords in it, will this help my pages ranking? Otherwise I won't have that keyword as often on the front page because of all the posts constantly changing.
     
  2. bizroot

    bizroot Supreme Member

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    Why target your home page, why not post where you covered that keyword... This way you will not need to stuff keywords in footer or side bar...
     
  3. jleone2008

    jleone2008 Junior Member

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    I'll try to explain what I'm doing, say for example you wanted to rank for the term "Hip Hop" as your main keyword. But your site constantly has new posts of music or something related on the front page.

    How would you go about getting your top level (hiphop.com) site ranked if there is never really any static info on the page, it's always changing. Will enough backlinks do it after awhile? I've seen other sites do this but I'm not sure how.
     
  4. darkfury

    darkfury Regular Member

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    Thats right, the sites focus n keyword density is constantly going to be changing. I'd try and get 450 words of focused static content on the homepage with the correct keyword density for the term you are targeting.
     
  5. Bestbuyfoam

    Bestbuyfoam Jr. VIP Jr. VIP Premium Member

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    I hope you don't mind me asking kinda the same question...

    I have a main website which the home page of my website is keyword optimized for 2 keywords that I build backlinks for...

    Then I have a wordpress blog on my site that I am have 425-450 words articles optimized for other keywords put 3 on it per day will google pick them up off my blog or will have to build backlinks for each keyword in my blog...

    Or should I be building inter webpages on my main site with the keyword optimized 425-450 words articles optimized for other keywords and build backlinks on the inter pages of my main site...

    I think they call that deep linking or something...

    Can some help me clear up what and how I should be doing it...

    Any help at all would so much appreciated...

    Thanks a million,

    And Have A Blessed One...
     
  6. ipopbb

    ipopbb Power Member

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    Technical yes. Practically no. Since the launch of Google Caffeine it pretty much takes 50+ keyword matches per page to appear on page one. In many case you need to have 100+ matches... it depends on the amount of competition in the keyword.

    You are intuitively correct though that google favors paragraphs with sentences that contain keywords. You should by all means do this and aim for 400-1000 words per page in paragraph from. The paragraph should be 5-15% dense with keywords and some of those keyword usages should be links to pages also tuned for the keyword they link from. Its no secret that google loves pages that are formatted like a CNN Article or a reputable blog post. Following this design pattern with your content data is a great plan.

    But, for practicality, one extra paragraph with a couple extra keyword matches probably isn't enough to make a big change. You have to look at your page as a whole and you have to look at the results on page one of the serps and see how you differ. I like to save time and focus on #1 and #10... I look at #1 to see what it takes to win and #10 to see the minimum requirements to get on page 1. For whatever factors matter for your niche you should always tune based on the serps... Don't misunderstand me, you choose your tatics in how you tune and which methods to use, but the degree of tuning is determined based on competitive metrics.

    See my post on spliffs for pointers on grey-hat tactics for tuning keyword density that are currently in use by many large online retailers like Target, Walmart, Zappos, etc...
     
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    Last edited: Jul 12, 2010