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Will It Be Long-Form Content or Per Word Value for SEO in 2017?

Discussion in 'White Hat SEO' started by ContentWriter, Feb 22, 2017.

  1. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    As a provider of content writing services, I am always on the lookout for the trends in SEO.

    Recently, I stumbled upon two articles discussing the trends in SEO for 2017. I noticed that both have a completely opposite stance when it comes to content quantity and its effect on SEO. One article argues that long-form or those with 3000+ words will continue to perform better in the search results. It asserts that long-form contents have a higher number of social shares, more inbound links, and better online visibility. These claims are backed by data which shows that the top results in Google are those with long-form contents. However, the second article emphasizes the importance of per word value compare to the number of words found in the content. It says that content density prioritizes function over form by using fewer words with the same value. It focuses on giving as much information as possible in fewer words to appeal to readers whose attention span is getting shorter.

    What are your thoughts on these? Is it going to be long-form or content density?
     
  2. Sristy

    Sristy Jr. VIP Jr. VIP Premium Member

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    Long form or short form,content with value will get noticed by Google as well as social media. However, long form content do show better results IMO.
     
  3. seomotionz

    seomotionz Registered Member

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    Long form content are always liked by people because they tend to think of it as an insightful article.

    But search engines does not care about the length. They just care about the quality of the content.
     
  4. Spintent

    Spintent Junior Member

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    Just write quality content and give the article what it needs. Some topics require longer articles and some articles call for a more succinct personality. Just give the article what it needs and be more concerned about catering to your visitors rather than search engine bots. Because at the end of the day, it's the visitors "the people" who will determine the success of your article based on the way they react to it i.e. time on page, shares, linking to your article, etc. And once of of these votes of approval take place, it really doesn't matter if your article was long or short, it will rise regardless because the people like it and they have the ultimately say and that's what Google and other search engines will follow ==> Power to the People!
     
  5. keywordspot

    keywordspot Jr. VIP Jr. VIP

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    Content quality is still better than quantity. A short, useful post is always going to be more valuable than a long post that’s boring and provides no value and also a short post without any valuable information does not make any sense than valuable long form. So, long form or short form content doesn’t matter. Content with valuable and in-depth information that makes user satisfied with their search will be good.
     
  6. David Jones

    David Jones Regular Member

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    long form content gets a better result in google ranking it is alway best to stick with long form content.
     
  7. redpanty

    redpanty Junior Member

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    just combine both, longform content + quality content
     
  8. gary2

    gary2 Jr. VIP Jr. VIP

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    In my opinion, the content is long form or short form doesn't matter.
    High-quality content which gives more information to the user will be effective to get better results. So, you should focus on the quality of the content.
     
  9. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    Hi @Sristy,
    What do you mean by this? Thanks.
     
  10. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    Hi @seomotionz,
    Do you think people will see short-form content as less thoughtful even if it has already provided answers to their questions?
     
  11. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    Hi @Spintent,
    You're right. The quantity of the content also depends on the topics of the articles.
     
  12. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    Hi @keywordspot,
    If both short-form and long-form contents have good quality. Which do you think would appeal more to readers?
     
  13. sub001

    sub001 Regular Member

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    There is enough data to conclude with confidence that long-form content ranks higher in Google. That said, it's not the number of words that matter. It's the resulting higher user engagement (more time on page, lower bounce rate, more social likes/shares, more links, etc.).
     
  14. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    Hi @David Jones,
    Do you see it changing anytime soon? The second writer asserts that per word value will be the trend for this year in SEO.
     
  15. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    Hi @redpanty,
    What about good quality short-form content? Will it be less effective?
     
  16. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    Hi @gary2,
    What if both contents have good quality? Do you think users would prefer a short-form content if it gives them the same value?
     
  17. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    Hi @sub001,
    Yes, that's true. But do you think that's going to change anytime soon? Short-form contents with good quality will have higher user engagement because they give users what they are looking for in the shortest time possible?
     
  18. David Jones

    David Jones Regular Member

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    you were right but i think long content will leave forever helpful
     
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  19. keywordspot

    keywordspot Jr. VIP Jr. VIP

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    Readers are searching for valuable information, so if the content provides their expected answers properly in any form (short or long), they love to read.
    In case, if we having specific aims like increasing visitors from organic searches, then a long-form content is good. If an audience is established and we have content interesting enough to command shares, then short-form content will help us keep it top of mind for potential customers.
     
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  20. gary2

    gary2 Jr. VIP Jr. VIP

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    Yes, exactly. From my knowledge content length is not an important thing. The matter is quality, if you write a lengthy article with more engaging it will be good for readers. Otherwise short -form content with the exact sentence is better one for users.
    Lengthy content without engaging is just for getting authority from search engines, but the users will not read that content and this will affect the site quality too.
     
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