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Will Google Be Our New God?

Discussion in 'BlackHat Lounge' started by Jimmy_James, Feb 20, 2009.

  1. Jimmy_James

    Jimmy_James Newbie

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    All seeing, all hearing, all knowing = Omnipotence. Supposedly, only God is omnipotent...but soon Google may hear everything that goes on in your house according to this article...

    *Google Research prototypes ambient audio contextual content*

    A team from Google Research has developed a prototype system that uses a home computer?s internal microphone to listen to the ambient audio in a room, determine what is being watched on TV and offer web-based supplemental information, services and shopping contextual to each program being watched. It?s strange, but it sounds like it works and people might really like it. There?s no indication yet whether or when this could be available as a service.

    Google Research team members Michele Covell and Shumeet Baluja along with Michael Fink of the Hebrew University of Jerusalem?s Center for Neural Computation were given the best paper award for their report on the system at the the Euro ITV.

    The system compresses the captured audio into irreversible (emphasis theirs) summary statistics which are then compared to a database of mass media statistics and used to determine what the browser should display. Possible service offerings discussed in the paper fall into four categories:

    * Personalized information layers Here?s what Tom Cruise is wearing in the show you are watching and here?s where you can buy the same clothes in your zip code.

    * Ad hoc social peer communities If you would like to chat about this show, ten of your college friends are watching it right now as well.

    * Real-time popularity ratings Nielsen requires hardware and the results aren?t available in real-time. You might want to know if there is a spike in viewers watching the show on channel 9 right now. Advertisers might want to know that too.

    * TV- based bookmarks Click to save a show or clip into your video library and there will be more than just a few shows available for watching later.

    The system requires no dedicated television-connected hardware, protects users? privacy and is technically feasible, the researchers report. Experiments with a laptop placed in the lap of a person ten feet from a television and engaged in loud conversation with some one next to them were successful in providing matching online content - when channel surfing was taken into account.

    Lest you fear that all broadcast TV is a huge data-set, the report says that the database of summaries holds only 32-bit descriptors of 5 second clips, then up to one year of broadcast information could be held in less than 1 GB. The researchers report that this is made much more feasible by re-runs.

    Privacy concerns were addressed in the prototype by compressing captured audio on the user?s computer before transmitting summary data to the database for comparison and by offering a mute button in the program. Given Google?s recent ethical issues, these privacy measures may not be enough to assuage some people.

    www(.)techcrunch(.)com/2006/06/08/google-research-prototypes-ambient-audio-contextual-content/
     
  2. july23

    july23 Jr. VIP Jr. VIP Premium Member

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    Too long to read, here's my answer "Maybe your god" but not mine ^_^
     
  3. ddf1980

    ddf1980 Junior Member

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    smh...what will they think of next?
     
  4. bigman

    bigman Jr. VIP Jr. VIP Premium Member

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    "people might really like it"

    lol...come on...who would like to get spied on and face a barrage of ads? is this even real?

    and provide clickable links please....absolutely no point in reformatting the links...
     
  5. devyone

    devyone Registered Member

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    I've always had an issue with Google and Privacy.. But, it does sound really interesting.
     
  6. virus_1720

    virus_1720 Jr. VIP Jr. VIP Premium Member

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    god damn thats awesome...........technology is changing lives
     
  7. DaveNL

    DaveNL BANNED BANNED

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    What goes up must come down, and this statement is true every single time, so no Google is not God, because that is the one thing that will never come down.
     
  8. Jimmy_James

    Jimmy_James Newbie

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    Sorry, I can't post live links yet and they're only there in case you want to verify the article source.

    The whole point of the post is to get people thinking. There could be a lot of repercussions seeing as Google works with the CIA and NSA and now with bills in Congress like S 1959 that can make "Thought Crimes" a terrorist offense, people should become aware.

     
  9. Jimmy_James

    Jimmy_James Newbie

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    It was a rhetorical question as I don't believe in God.