Will Going From WP to HTML hurt my rankings

futuremills

Regular Member

Nov 19, 2009

493

156

• Apr 23, 2011

• #1

I have a site that i would like to change the design of. I want to change my wordpress site to an html site because of a template that i want to install. Does making a big overhaul of a site effect the rankings?

 

J

-Jericho-

Elite Member

Jan 10, 2010

2,835

1,739

• Apr 23, 2011

• #2

Why don't you just have the html template converted to a wordpress theme? You could find someone on odesk to do it for around $50.

 

futuremills

Regular Member

Nov 19, 2009

493

156

• Apr 23, 2011
• Thread Starter Thread Starter

• #3

hmmmm good idea

 

lablinks

Senior Member

Apr 22, 2010

965

193

• Apr 23, 2011

• #4

changing theme can change your rankings, it doesn't matter if you switch to html or just make a different wordpress theme. As a matter of fact, in my experience html ranks better in same conditions. Probably because of faster loading times.

 

futuremills

Regular Member

Nov 19, 2009

493

156

• Apr 23, 2011
• Thread Starter Thread Starter

• #5

im surprised that changing a theme can change the rankings...whats the concept behind that

 

lablinks

Senior Member

Apr 22, 2010

965

193

• Apr 23, 2011

• #6

I don't know. The document structure apparently affects the way search engines handle a site, despite the fact that content stays the same. I have previously been under the impression that it's because links & other things change their order of appearance, but recently I made a theme change virtually identical in the order everything was placed & still got hit for the change. The change isn't always negative.

 

Oalddesign

Regular Member

Apr 22, 2011

269

14

• Apr 24, 2011

• #7

Yea it will probably change that i think the the seo on wordpress is easier then the one on html, there are few systems i think inside of wordpress that help with the seo. and you wont have it on html

 

robertw

BANNED

Feb 17, 2011

107

40

• Apr 24, 2011

• #8

Search engines read HTML only, not server-side scripts (PHP)

WordPress code (PHP) gets parsed to HTML code before the browser or search engine reads it.

Therefore, the parsed HTML is always more bloated than straight HTML

 

Q

quadratic

Registered Member

Oct 26, 2009

69

46

• Apr 24, 2011

• #9

You have not mentioned how you currently have set up your permalinks.

Are they the common directory type such as /%category%/%postname%/

or have you already used a plugin so that they display as .html

 

P

poosc

Junior Member

Aug 16, 2009

147

98

• Apr 24, 2011

• #10

Generally no it won't. You can use caching plugins for wordpress to help with loading speeds too. It's the content that matters most to Google so if the decent content is still there then I doubt you'll see a change in rankings although it may fluctuate a bit when you first do the change.