Will Going From WP to HTML hurt my rankings

futuremills

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I have a site that i would like to change the design of. I want to change my wordpress site to an html site because of a template that i want to install. Does making a big overhaul of a site effect the rankings?
 
Why don't you just have the html template converted to a wordpress theme? You could find someone on odesk to do it for around $50.
 
changing theme can change your rankings, it doesn't matter if you switch to html or just make a different wordpress theme. As a matter of fact, in my experience html ranks better in same conditions. Probably because of faster loading times.
 
im surprised that changing a theme can change the rankings...whats the concept behind that
 
I don't know. The document structure apparently affects the way search engines handle a site, despite the fact that content stays the same. I have previously been under the impression that it's because links & other things change their order of appearance, but recently I made a theme change virtually identical in the order everything was placed & still got hit for the change. The change isn't always negative.
 
Yea it will probably change that i think the the seo on wordpress is easier then the one on html, there are few systems i think inside of wordpress that help with the seo. and you wont have it on html
 
Search engines read HTML only, not server-side scripts (PHP)

WordPress code (PHP) gets parsed to HTML code before the browser or search engine reads it.

Therefore, the parsed HTML is always more bloated than straight HTML
 
You have not mentioned how you currently have set up your permalinks.

Are they the common directory type such as /%category%/%postname%/

or have you already used a plugin so that they display as .html
 
Generally no it won't. You can use caching plugins for wordpress to help with loading speeds too. It's the content that matters most to Google so if the decent content is still there then I doubt you'll see a change in rankings although it may fluctuate a bit when you first do the change.
 
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