Will Going From WP to HTML hurt my rankings

Discussion in 'White Hat SEO' started by futuremills, Apr 23, 2011.

  1. Apr 23, 2011
    #1
    futuremills

    futuremills Regular Member

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    I have a site that i would like to change the design of. I want to change my wordpress site to an html site because of a template that i want to install. Does making a big overhaul of a site effect the rankings?
     
  2. Apr 23, 2011
    #2
    -Jericho-

    -Jericho- Elite Member

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    Why don't you just have the html template converted to a wordpress theme? You could find someone on odesk to do it for around $50.
     
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  3. Apr 23, 2011
    #3
    futuremills

    futuremills Regular Member

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    hmmmm good idea
     
  4. Apr 23, 2011
    #4
    lablinks

    lablinks Senior Member

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    changing theme can change your rankings, it doesn't matter if you switch to html or just make a different wordpress theme. As a matter of fact, in my experience html ranks better in same conditions. Probably because of faster loading times.
     
  5. Apr 23, 2011
    #5
    futuremills

    futuremills Regular Member

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    im surprised that changing a theme can change the rankings...whats the concept behind that
     
  6. Apr 23, 2011
    #6
    lablinks

    lablinks Senior Member

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    I don't know. The document structure apparently affects the way search engines handle a site, despite the fact that content stays the same. I have previously been under the impression that it's because links & other things change their order of appearance, but recently I made a theme change virtually identical in the order everything was placed & still got hit for the change. The change isn't always negative.
     
  7. Apr 24, 2011
    #7
    Oalddesign

    Oalddesign Regular Member

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    Yea it will probably change that i think the the seo on wordpress is easier then the one on html, there are few systems i think inside of wordpress that help with the seo. and you wont have it on html
     
  8. Apr 24, 2011
    #8
    robertw

    robertw BANNED BANNED

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    Search engines read HTML only, not server-side scripts (PHP)

    WordPress code (PHP) gets parsed to HTML code before the browser or search engine reads it.

    Therefore, the parsed HTML is always more bloated than straight HTML
     
  9. Apr 24, 2011
    #9
    quadratic

    quadratic Registered Member

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    You have not mentioned how you currently have set up your permalinks.

    Are they the common directory type such as /%category%/%postname%/

    or have you already used a plugin so that they display as .html
     
  10. Apr 24, 2011
    #10
    poosc

    poosc Junior Member

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    Generally no it won't. You can use caching plugins for wordpress to help with loading speeds too. It's the content that matters most to Google so if the decent content is still there then I doubt you'll see a change in rankings although it may fluctuate a bit when you first do the change.