Will FB likes decrease CPC ads cost?

Hey guys,

As the title says. I heard from a well known PPC marketer that the more likes and engagement you have on a FB page, the cheaper the ads published from that page will be. What do you guys think? Is it true? Have you experimented this?

Interested in answers too .

Engagement on FB pages is very low or almost dead; what does work is engagements on ads. What I've been doing for years now is always run a low ($1-5/day) budget campaign with PPE objective alongside main conversion/ATC/Traffic, etc. campaign.

I've tested this numerous times, and ads with more engagement always perform better and are way cheaper, which, of course, makes a lot of sense. If you can get them to comment, that gives you the highest engagement rate = more $$$

I always combine my existing audiences to run PPE ads:
- FB page likes,
- visits,
- those that engaged with my page, ads, posts, IG, ... in the last 365 days,
- LAA of page likes,
- LAA of an engaged audience, ...

Good luck!

jul3s said:

Engagement on FB pages is very low or almost dead; what does work is engagements on ads. What I've been doing for years now is always run a low ($1-5/day) budget campaign with PPE objective alongside main conversion/ATC/Traffic, etc. campaign.

I've tested this numerous times, and ads with more engagement always perform better and are way cheaper, which, of course, makes a lot of sense. If you can get them to comment, that gives you the highest engagement rate = more $$$

I always combine my existing audiences to run PPE ads:
- FB page likes,
- visits,
- those that engaged with my page, ads, posts, IG, ... in the last 365 days,
- LAA of page likes,
- LAA of an engaged audience, ...

Good luck!

Click to expand...

Interesting! I was wondering how you go about choosing the right interests for a new pixel.

lastsamurai said:

Interesting! I was wondering how you go about choosing the right interests for a new pixel.

Click to expand...

Usually, in this order - niche related:
- Shops/brands
- Authors/Influencers
- Magazines
- Authority websites
- Communities ('I love dogs' type)

I don't think so.

jul3s said:

Usually, in this order - niche related:
- Shops/brands
- Authors/Influencers
- Magazines
- Authority websites
- Communities ('I love dogs' type)

Click to expand...

Flex or broad? If broad, do you test each with $5?

lastsamurai said:

Flex or broad? If broad, do you test each with $5?

Click to expand...

It depends on the niche, but I don't test interests with $5 budget.

If I start with a brand new niche I usually combine 3-5 interests together from a certain category (example shops), and get some data. I also like to use a tool called ConnectExplore which gives more data on how each interest performed.

jul3s said:

It depends on the niche, but I don't test interests with $5 budget.

If I start with a brand new niche I usually combine 3-5 interests together from a certain category (example shops), and get some data. I also like to use a tool called ConnectExplore which gives more data on how each interest performed.

Click to expand...

Connect Explore, huh? Having a look at it and reviews are looking good. Did this tool actually make a difference in your business?

lastsamurai said:

Connect Explore, huh? Having a look at it and reviews are looking good. Did this tool actually make a difference in your business?

Click to expand...

No, it didn't It's just an additional tool that can help out regarding data.