So I found this keyword in a sports niche ( I am quite related to this sport) . And It has 40k monthly searches. CPC is £0.75. I take it it's quite easy to outrank wikipedia for exact keywords? I have another website ranking a 75k keyword, but it's in the 5th position, wiki link is below it for the same keyword. But I was wondering since it's a sport, will google not give priority to club in that region? For example I live in Edinburgh, and after the wiki link it's my club that I train for ranking #2, then it's images for that sport at #3. Should I go for it and create a website about it?