Introduction Reading BHW for a few months now, I frequently stumble upon questions how to make money fast and posts with headers like “How to make 100$/1000$/10000$/etc. with something…” I found a lot of them quite helpful, but they can be misleading in a specific way for newbies. I’ve decided to make this post as a warning, that might help some of you whom just started (or starting) a moneymaking a path in digital to avoid one (not always obvious) mistake that may lead you to failure in any niche. This post is based only on my personal experience; although I’ve seen that some of my friends had the same problem, I would rather avoid talking about someone. My path in Digital started around 3 years ago, and I had a chance to work with multiple companies handling various tasks. Over this time, I’ve been working in sales, marketing research and development, advertising, handling SEO and SMM, affiliate marketing (and management), even starting my own projects (twice). And everywhere I’ve faced the same issue: once I start making good money (from my point of perception), in a month or two everything starts falling apart, instantly! Same story every time ending up with a search of a new job to make a living. The last and biggest failure happened last summer and led me to reach my lowest financial, social, and emotional point ever. However, at that point, I finally had time to figure out what exactly I am doing wrong. So the trap I’ve fallen into was actively (or rather constantly) thinking about how to make more money. Looks weird, right? Because that is exactly what we came here for. But here are some details to show you how this common thought may ruin everything you’ve achieved so far. Where is the devil here? Well, it is all in our heads. I won’t get deep into neurobiology and since behind all of the processes, only the most important points. If you are that kind of person, who can easily get in a rush, or lightened up with a great idea, you might notice how fast you could get obsessed and forget about everything else. (If so, stay away from gambling) It happens because of Dopamine – a neuro-mediator hormone that gives you a feeling of motivation. When you think about something, desirable that may happen in future, you automatically form expectations that lead to the increment of this hormone. The increment of dopamine leads you to be even more focused on the idea, which is being followed with a powerful inner call to action, leaving you less time to overthink your actions. However, our brain is not able to handle multiple tasks consciously, so it takes the most important or emotionally supported idea as prior, and build the rest of the details in a narrow range around it. In this state, you are being “blinded” by your own brain, without a possibility to see things that are obvious when you are in a relaxed (unmotivated) state. Putting it all together, once money became my focus, I simply forgot about the small, but truly important aspects of my work. Those that have built the foundation of my relationship with customers, partners, and co-workers. But thinking about them from moneymaking perception, they seem to be non-profitable. How to avoid this and focus on what is really important? The good thing about failure is that you finally find the time to think about what you are doing wrong and come up with a solution. I believe that our state of mind and thoughts are playing a very important role not only in achieving success but also in all aspects of our life. Therefore, my personal key to the problem was changing my point of view over some common things and looking deep into the details behind making money. Here are 5 principles that I found to be extremely helpful: 1. Money has no value. No matter how hard your financial state is, remember – money has no value on their own. They are a trading unit, a resource that provides possibilities. Only the goods and services that you can purchase has their value, but not money on their own. 2. Think of the result. Why do you need money? Pay the bills, buy a car, or travel to another country? Great, so now you can focus on that. To make it even better, focus on the values and benefits that you will gain from things you want, how they will help you (or someone) to become better. 3. Give first, take later. Stop thinking about how much money you can get, think about how much you can give instead. Try thinking about values of your product or service, how your customers/partners/colleges will benefit from it, which of their problems you or your product can solve and what possibilities it will open. 4. Be grateful, instead of taking things for granted. Show your appreciation to those that you work with, and rewards that you receive. When you give meaning even to something very common in relations, it becomes meaningful for others as well, making them want to give you even more. 5. More and Better. No matter how good you are and how much you give, try thinking on how you can improve that from time to time. This will reflect not only on your gain but will help you to become more progressive and adaptive as well. Why does it work? The answer is pretty simple – empathy. No matter how big our brain is, we react rather emotionally than rationally most of the times. Emotions, as a result of chemical reactions in our brain, play an important role in how we perceive and interact. Empathy works all the time, un(sub)consciously. People feel your mood without even thinking about it, and it affects a decision making the process more than you imagine. Did you ever have a feeling of strong suspicion to another person without any reason for that? Did you ever had an experience of being at 99% rationally convinced that you really need to make this purchase, but that 1% would still shout to you that “they just want to take your money”? Or does it comes more pleasant when you feel a compassion and a desire to help you out from another person? Well, I think you get the idea by now. Feel free to ask questions in PM or down below if you have any, would be glad to answer them. Thanks for reading, hope you enjoy and find it helpful!