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Why You Might Be Missing The Point of Googles Latest Update

Discussion in 'Black Hat SEO' started by Scritty, Apr 28, 2012.

  1. Scritty

    Scritty Elite Member Premium Member

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    EDIT - CAUSE MOST PEOPLE ARE NOT READING THIS AND JUMPING TO ALL SORTS OF CONCLUSIONS - THIS POST IS ABOUT LINKING AND CONTENT TO YOUR TIER ONE LINK STRUCTURES (NORMALLY WEB2 SITES OR WHATEVER AND NOT YOUR MAIN SITE - IT'S PRETTY CLEARLY STATED MANY TIMES BUT MOST AREN'T BOTHERING TO READ THE POST BEFORE TURNING ON THEIR ASS-HOLE-DRIVEN-FLAME-GUN. Peace y'all

    A few weeks ago Google took out a few high PR subscription-based linking schemes. Build My Rank is probably one that many of us are familiar with, and it set off a chain of events and reactions whereby everybody is very "link focussed" at the moment.

    Those of us who've been in the business for many years know this is not the first time an event like this has happened, and the subsequent update from four days ago is nothing new. It represents another change in paradigm, another "fiddle with the buttons" that go to make Google's [in]famous algorithm.

    All of the talk here on BHW forums is to do with links. After all, when you're talking about Black Hat tools, about 75% of them are concerned with the creation of links on third-party sites.

    But this latest update has, I propose, has less to do with links and far more to do with content.

    There you go, I said it.

    This is a content-based update. Google's algorithm is now far better equipped to look at your links in the context of the content they are placed in.
    It's not really a secret, and it shouldn't come as any surprise. Although Google have been known to play a little bit of cloak and dagger, this change was right out in the open. Their famous update of four days ago showed a block of text with some incongruous links stuck in the middle. -

    THAT'S WHAT THIS UPDATE IS ABOUT! They have refined their ability to spot incongruities, keyword stuffing, duplicate content and plagirism

    This in turn should ring alarm bells for anybody sending out links via automated tools using the "default comment" or the "inbuilt text/article/comment generator" that the tool comes with. It's probably just not good enough.

    But I decided to take this whole experiment a step further and look back at all my sites.

    Those of you that follow my posts here know I have many sites of my own and also has several dozen "bricks and mortar" clients for whom I optimise their on-site SEO and produce web and linking structures for off-site linking.

    Over the last four days I have been analysing {in-depth - becasue my livlihood depends on it} the ups and downs of almost 80 sites from niche's ranging from garden furniture to weddings, mixed martial arts gear to motorbikes.

    And there is one telling factor which distinguishes those sites who have performed well since 24 April against those that have performed badly. And that factor is not their links.

    There is an uncanny and almost exact relation between the quality and uniqueness of content that I use particularly on the Web 2.0 sites that surround the main money pages and the ranking that the main site now has.

    I'm lucky in making sites in two different ways and having a clear demarkation of one type of site from another - let me explain...

    Like many of you in Internet marketing I am sometimes a little bit lazy, if something works doing it the lazy way that is the way I do it.
    Now, in my position as having many "bricks and mortar" clients I can't afford to be lazy with those. When I write content to support their sites and post it on Blogger.com, Squidoo or whatever, it has to be unique, in context and high quality. Why?
    Because I need to provide my clients with a list of the links i've made every month and for all I know they check every single one.

    Guess what?

    I've had several phone calls from extremely happy clients the last few days telling me how well their sites have gone up and how well their business is doing
    Some have been struggling in the same position low on page one for search terms for months, in a couple of cases it's been years struggling to maintain a page one position of 5 or 6.

    Many of them have now jumped 3 or 4 places up. The sites they have leapfrogged are ones I know well, once I've analysed them often and often wondered why the bloody hell they are there in the first place.
    I've looked at my competitors... or should I say my clients competitors, sites with a microscope month after month and could not the life of me work out why spam filled site with a load of spam filled links should rank above my clients. I had a similar number of links - and my links were better, they had better content around them, they were on well maintained WEB2 sites and on article profiles in very good standing with 20 or 30 articles on them.
    Now these well preserved and content rich WEB2 properites and the sites they support have shot up in the ranking.

    But, in contrast when I build my own sites and only have to answer to myself of the results I have taken some shortcuts.

    It's probably something we all do. I have always used 100% unique content on my own sites, but on the WEB2.0's, particularly some of the old ones before I "mended my ways" I used all sorts of crud as content. It was nearly all scraped, spun plagirised content. I've gathered content from all over the place. If it ranked - I was happy. The least cost and the least effort the better.

    Have another guess what's happened here?

    Well done - you've won a goldfish. The Web 2.0 sites and article sites that were full of cheap am a plagiarised unspun content have been the ones worse hit. They have mostly been deindexed altogether. Blam - bye bye shitty content.

    Like many of you I have multiple accounts with sites like Squidoo, Hubpages, WordPress.com and many others. There is an uncanny and almost exact correlation between those that have thrived and those that have been destroyed.
    The correlation relates to the quality, uniqueness and readability of content.

    Have a look at Google's own explanation of this latest update. Yes it mentions over optimisation, but the examples it uses talk mostly about content not links and yet here we all are worrying almost exclusively about links.

    Get your heads out of your asses and understand that 80% of the changes that have occurred are to do with the content that surrounds your links.

    My 5 cents worth?

    Keep getting links, keep altering your method and using as many platforms as you can, minimising interlinking and only use unique and cleverly designed structures so as not to form an easily identifiable foot print.But above all....

    If you really want to succeed you are going to need better content, and quite a lot more of it.
    Maybe bookmark this post, because when this becomes blindingly apparent to all those who are going to flame me below [and I can feel the matches being lit] I will take great pleasure in coming back here and saying "I told you so". Sure that would be childish - but also damn satisfying.

    Scritty
     
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    Last edited: Apr 29, 2012
  2. beakon

    beakon Regular Member

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    While I would like to agree as this was the first thing that popped into my head when I read about the update, I am still seeing sites that not only remain safe, but have moved up drastically across all their keywords and all of these sites are using terribly spun content for their backlinks. Either they haven't been hit yet, or there is another variable or two here we are missing.

    More testing and waiting is still needed to come to any conclusion.

    None the less, great post.

    So who will be the first to release an innovative piece of spinning software that is penguin proof? ;)
     
  3. ouchthathurts

    ouchthathurts Regular Member

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    Good post, I think im in the same boat as yourself, my money site has unique well written content, no keyword stuffing but my web 2.0s well, I used spun content for my wheels and tiers

    My keyword was slowly moving up till the 24th

    20th - 30
    21st - 12
    22nd - 35
    23th - 14
    24th - 75
    25th - 122
    26th - N/A
    27th - 75
    28th - 68

    I'm going to possibly wait till the end of the month to see if they average out, then I will spend a day going through my link wheel spreadsheets and start removing spun content. I would start right now but im still seeing terrible results in google which makes me think they are still tweaking things
     
  4. oxonbeef

    oxonbeef BANNED BANNED

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    Some markers for quality content.
    Source:
    Code:
    http://searchenginewatch.com/article/2069358/Google-Ask-Yourself-These-23-Questions-if-Panda-Impacted-Your-Website
     
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  5. VisualWarrior

    VisualWarrior Newbie

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    This is actually what I've been thinking since this whole thing started. Thanks for taking the time to type this all out.
     
  6. dbk03

    dbk03 Jr. VIP Jr. VIP Premium Member

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    Thanks for this post. It provides a useful view on this situation. However, there are people on this forum which are saying that their complete white hat sites have been hit, too, by the latest updates in Google algorithm. And when someone is saying he is doing white hat I understand that there is no way of using spun content at all in the linking strategy.
     
  7. Scritty

    Scritty Elite Member Premium Member

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    Great point - I was thinking exactly the same myself. I'm betting there is more than one developer looking into it now.
    When links became the "thing" (when Google took over in about 2000) everyone was like "Well that's the end of that then - no way you can make another site take your links - might as well quit IM" and look what heppened.
    When WEB2 came and had great power many were like "Wewll that's it then - I have to join these sites, actually give them my email address and all that - Ihaven't got the time in the day to do that 100x a week...might as well quit IM"

    There have been loads of changes like this. Obstacles that seem insurmountable - and a month or two later BANG - Someone brings out a method or tool to get around it.
    Rest assured - this is no different.
     
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  8. kvmcable

    kvmcable Supreme Member

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    I think if I hear another post about content is king I'm gonna throw up. There are PLENTY of examples posted in the last week of sites ranking high in the SERPS if not #1 with absolutely NO CONTENT. Playing devil's advocate, there are also PLENTY of webmasters that spent fortunes in hand written content and built major websites with PURE qualtiy content and they got HAMMERED in the last two weeks.

    Please don't bring this nonsense from Google's WM forum and spread it here. We've been told for the last 2 years that content is king and it's all BS. People are so confused now they actually think quality content produces PR (how screwed up is that?). My spun garbage MFA websites all started rising last week in the SERPS and started banking good. My quality, carefully massaged websites that are ecommerce websites selling about $3k a week each are bouncing around from page 1 to 2 and they don't have a spam link anywhere.

    Waste your money and time sweating unique content if you must but don't say Google did anything to reward those with quality content. Even top SEO's have posted their unique content last week has all been replaced in the SERPs by SPAM that stole their unique content. One such SEO professional couldn't find any of his recent articles from his website on page one although all the spam sites that copied his content were filling page 1. It's very obvious to me that Google can't decipher correctly where content comes from and whoever is using the best tools to put that content under Google's nose is getting credit and ranking for that content.
     
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  9. manny521

    manny521 Supreme Member

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    Very good theory and well written post. It is very likely this is one of the factors that penguin incorporated, but there is still a factor we are missing.
     
  10. jb2008

    jb2008 Senior Member

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    Scritty, I am inclined to agree with you. One of the few posts on this new update that actually have some substance.

    I have a couple tweaks to the method I used to auto generate content that I am testing out right now. They are not perfect but greatly improve certain vital aspects of the surrounding text. I will see how it performs. If the changes work, your theory would most likely be true. The reason I don't trust Matt Cunts' examples of the spam that the update combats, because he is the master shit talker. Hence I have to run experiments, which may mean sacrificing one or two of my sites. It's a necessary evil I guess.
     
  11. Tatsuya

    Tatsuya Junior Member

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    This thread makes sense to me. Most of my sites that got hit had generic niche content in the backlinks, but the ones that had backlinks specific to the keyword, not just the niche, kept the SERP.
     
  12. Scritty

    Scritty Elite Member Premium Member

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    Ok...One thing. I'm not is a fan of Google. I'm as far from a fan as you can get.
    But what's happened to my sites is what's happened to my sites.

    And don't be quoting a transient piece of history to me like it was cast in stone fact..

    I chased all those incongruities from 3 days ago - You know the empty blogspot site #1 for "Make money online" and the 1 page brand new wordpress sites#3 for "Payday loans"

    Guess what - they've all gone. They ranked for about 24-48 hours.
    Now they are like some massive urban myth and short sighted (and weak minded) SEO people will base there ongoing linking and content efforts on some spurios and untested superstitious thoughts they have based around this tiny snippet in time when the SE was in mid shuffle.

    It's over - it was a "dance" or a "shuffle".
    Don't make crap like that out to be more than it was. It's nothing.

    The top 3 sites NOW ranking for "Make money online"? They are the exact same 3 sites that were there last week..and the week before. They skipped a beat for a day or so while a shuffle went on
    So get that wasp out of your hat and stop jerking off thinking about it. It's fear mongering bullshit is all.

    There aren't enough swear words in the book for what I think about Google and their giant business destroying and unthinking actions.
    But I guarantee you this update is about content and if your content is good - and there's lots of it - then I reckon there a 99% chance your sites will be back.

    From my perspective every site I have with over a quarter of a million words unique (REAL unique) and a decent link structure that's over 1 year old has improved in the last week. Every single one (5 of mine and 7 of my clients).

    I made a post 3 days ago saying how well my 2010 or earlier adsense sites were doing. Sites I'd abandoned years ago. A big percentage of them burst back into life (check my old threads) that lasted about 30 hours - they're all gone again. Most of them outside the top 1000 results (so effectively totally deindexed as 1000 is all SE's will give you)

    I have zero exceptions out of about 50 sites. 12 good ones up - about 35-40 thin ones down. Ideally I'd like a bigger statistical sample, but it's big enough to draw some decent preliminary conclusions

    If these very obvious preliminary conclusions I draw from that offend you..I couldn't give a damn.

    As a side note...

    Half the time when I run my eye over someone's "Ace site with all unique content" It's a crock of shit.
    I'll copy and paste a random article that's "brilliant hand written unique and really great on topic blah blah" and stick it into plagirisma or copyscape and it comes out at under 30% unique - I check the LSI metrics for the words the guy is trying to rank for in the article and it's crap. I look at the source and nature of the "brilliant links" the guy has told me he's got, and they are mostly crap as well.

    "But I paid $12 for it" is the next thing I hear. - to which I sorta think "Yeah - you payed $5 for someone to do a rough re-write on a stolen article and you bought it as new" too lazy to proof read, too lazy to run through plagirisma, too lazy to check LSI metrics too lazy to link to it properly.

    You paid $12 now have a big case of "entitlement". That's your problem buddy, go cry elsewhere.

    Not saying everyone is like that - but there's plenty of clueless "SEO experts" out there.

    Scritty
     
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  13. Expertpeon

    Expertpeon Elite Member

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    Yup, this argument is total BS and completely wrong. All of my spun content is more readable than actual content people put on their money sites for the most part. Hell, I can usually get 9-10 articles approved at ezine for every spintax I generate... Most people's website content wouldn't even be approved there.



    You do realize google went in and MANUALLY fixed that result because it was being used to exemplify google's failures so much right?

    At any rate, my only site that was hit in this update was the one with the best backlinks, of the highest readability, and with over 200 unique handwritten articles on it. My thinnest sites with full blown d0follow blasts are now ranking for some serious terms.
    So please keep right on hand writing your backlinks.... if you haven't already, you will soon see Xrumer blasted sites filling the top spots as you "manually" create authority.

    Also, my spun web 2.0s are ranking in the top 10 across a wide variety of terms now... while my site is in the toilet (which has the actual unique content on it)
     
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    Last edited: Apr 28, 2012
  14. domainmadness

    domainmadness Senior Member

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    Well, not sure what to say. I have unique content non-english websites and many of those don't have any spun backlinks. Still those sites were hit. Some were thin, some were big. One site that went up has backlinks from spun english articles. I don't think your theory is as good as you think it is, it might be a small factor but not even close the whole truth.
     
  15. BENNY8877

    BENNY8877 Supreme Member

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    Python hosting is still ranking.
     
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  16. FuryKyle

    FuryKyle Jr. VIP Jr. VIP Premium Member

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    Their algorithm failed so bad that they had to manually remove and deindex them. They weren't dancing, they simply got ranked by their algorithm. That basically proves that their algorithm isn't flawless, and at this point there is simply no definite proof that spun content is useless. A perfectly unique and high quality article which costs $10 versus 1000s of free content that can be spun to uniqueness and in most cases can also be read perfectly well. You can't blame someone to choose the latter. Does it work? Of course it does. Spun content does not equal garbage content if you know what you are doing. Even if it is garbage, it's going to take Google the next 100 years to accurately detect that it is in fact, garbage. The beauty of the English language is that words can be used in so many different ways that basically lead to infinite permutations and combinations. No algorithm, no, not even by the biggest company on Earth, can perfect that. The human mind cannot be simulated by an algorithm.

    With that said, I think that a mix of unique content and well-spun content is the way to go for long term SEO.
     
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  17. brwipens

    brwipens Regular Member

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    I have 3 autoblogs that went from Page Whatever to Page 1 and Page 2 without anything I did at all. I am also seeing quite a few sites with high competition keywords that are nothing but spun, junk content sitting on Page 1. I think it's way too early to draw any conclusions from this latest update and it's likely to be followed by more updates soon. From what I see, BH sites really flourished this week because I've never seen so many spun articles on crappy looking websites ranking this high.
     
  18. bakxos

    bakxos Regular Member

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    I appreciate the time it took you to write the post and it is indeed useful but I disagree.

    There are several reasons for that but the two most obvious are :

    1. Websites with absolutely no content rank first page for highly competitive terms (make money online and the blogspot blog the owner of who I feel really bad about because he probably didnt have the logins anymore).
    2. The fact that buffer sites with terribly spun content are higher ranked than the money sites. I have web2 properties with content that I automatically generated with TBS that are ranked higher than my websites at this moment.

    I am not saying that content is not important of course. In my opinion, webmaster should respect their visitors and stop throwing garbage. I have edited my posts tons of times when I find something that I would not like to read and yes content and the website itself are the most important parts.

    The update though is clearly links related (at least in my opinion and in my case). A website of mine had 500 UV per day and it has 10 now. Used to make $30 per day and it makes 0 now. The website has 62 pages of unique content and its far from being duplicate. I can see Ebay and two online stores search pages on the first page now full of titles and prices but with zero content. I dont see the quality that ebay listings titles have when it comes to content...

    In my opinion, Google has started getting quite big. So big that it can affect a big market. I really hope that at some point US and other governments realise that its time for them to regulate it in the same way other industries are regulated.

    I honestly dont understand how someone talks about webmaster guidelines when google.com is full of ads and an "ads trap" itself. Finally, I think that the reasoning and the opinion "leave your site to grow organically" is the analogy of "dont go to the doctor if you believe in God".

    I think they wanted to make an update but it gave lower quality in the search results. They will fix it gradually so that they wont admit that what they did was stupid.
     
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  19. Scritty

    Scritty Elite Member Premium Member

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    And you know that how?

    Every update I've followed (and I've followed every major one since Google began) takes 4-6 days minimum to complete and usually there are some totally shite interim states while it goes on.
     
  20. Expertpeon

    Expertpeon Elite Member

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    Because google went in and deleted the blogspot and deindexed it sometime yesterday afternoon?

    Unless they have this automated as well (they don't) then yes google took manual action.
     
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