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Why Visitors are not converting into Buyers ?

Discussion in 'White Hat SEO' started by anti_dote, Sep 3, 2016.

  1. anti_dote

    anti_dote Power Member

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    Hi,

    To cut the long story short, I have SEO service website which is based on premium WP Theme and later a professional designer was hired. Content of the site is also good (As per my standards or thinking). For some odd reason since couple of months I haven't made any conversions.

    Currently the site is driving traffic from Bing on PPC but still no conversion ? What can be the problem. I have received some potential inquires but they were all through my Social SEO campaigns I did.

    Any ideas ?
     
  2. abhi007

    abhi007 Jr. VIP Jr. VIP

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    Do you mean to say you are using Bing to get traffic to your site offering SEO services?
     
  3. SebWgnr

    SebWgnr Registered Member

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    If your landing page is converting with other source of traffic then the issue is probably your keyword targeting .
     
  4. anti_dote

    anti_dote Power Member

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    Yup, I am running a PPC campaign. I am getting traffic but traffic is not converting.
     
  5. javabro

    javabro Power Member

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    DUDEEEE... do u really think your targeted customers use freaking Internet Explorer ( yes including edge) or BING ?
     
  6. Gizm0

    Gizm0 Newbie

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    Most Bing users are people who use the default search engine their browser came with, mostly older people.
    Is your website targeted towards experienced webmasters or any idiot with a website? There is definitely a market
    for SEO for computer illiterate people, but to me it sounds like you're reaching the wrong demographic.
     
  7. abhi007

    abhi007 Jr. VIP Jr. VIP

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    This OP answers your question. The demographic on Bing is usually old people, but they also got money to spend but not for SEO services I believe...try using a different approach, maybe a free website and then presell them with your SEO packages?
     
  8. anti_dote

    anti_dote Power Member

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    Am not really sure, because at least one should have converted.
     
  9. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Sounds simple to me OP. You're probably not using the right keywords. Some keywords are cheap and easy to advertise on... but they don't convert. Are you running exact match? Sounds like you may be running too broad as well.

    -ThopHayt
     
  10. Mochino

    Mochino Junior Member

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    My tip for you is to offer a "FREE SEO WEBSITE CHECK" let them fill up their website, name and phone number.
    And get leads from there.
     
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  11. zrigos

    zrigos Jr. VIP Jr. VIP

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    Its not targeted traffic freinds

    only targeted traffic are converting
     
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  12. abhi007

    abhi007 Jr. VIP Jr. VIP

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    That could workout well too...
     
  13. Mochino

    Mochino Junior Member

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    And ofcourse if you are using Adwords check in the "Search Terms" what your paid traffic is looking for, if something is unrelevant add it to "exclude" list
     
  14. xjapan

    xjapan Power Member

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    what's your niche, products or services
     
  15. abhi007

    abhi007 Jr. VIP Jr. VIP

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    lol dude are you sleeping or what?
     
  16. xjapan

    xjapan Power Member

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    very sleepy just read the title...sorry missed the sentence, for particular seo service you will need a real review, real testimonial in order to get a sale, if you just started being generous offer free seo service and deliver the result, from there you either get repeated order or spread like a wildfire. as far as i know most of the sales came from forum or link building marketplace, try to list your service here, best of luck
     
    Last edited: Sep 5, 2016
  17. 0xxi3

    0xxi3 Jr. VIP Jr. VIP

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    There must be something you're doing wrong.
    Play around with your keywords. Ask someone you know to check out your website and tell you how they feel about your website. UI/UX of a website is a huge conversion factor, especially for a web-oriented business. I wouldn't purchase SEO from someone who can't make a proper website, it's just nonsense.

    There is this one interesting thing that might help you... Recently, I set up a new Google account for one of my projects and tried using Adwords. It was bugging out on me, so I decided to call them up. I got help and the guy who helped me (was apparently some sort of Adwords-specialist) gave me a couple of tips on how to optimize my campaign. He told me that they're helping new users to set up ads and what not for optimal experience as long as your Adwords account is relatively new. Try calling them up and chatting a bit, see of they can give you a couple of tips.

    I get that you're using Bing, but they might have something similar, or just switch to Google. :)
     
  18. xjapan

    xjapan Power Member

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    i am missing something here, why do you want to sell seo service if you are not able to rank your own website? assume that you use the paid advertisement
     
  19. Mochino

    Mochino Junior Member

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    Exactly, this is what i always thought when people try to sell me SEO services, but in the other hand not everybody thinks like this.

    OP. pm me your website url and let me have a look..

    If you are sure your keywords are correct and your PPC campaigns are performing well but are not making conversions/sales the problem should be on your website
     
  20. Alex456

    Alex456 Regular Member

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    Bro forget about Bing ads. If you want to sell then it's time to ride big horses like Google Adwords. And don't forget to watch your Analytics.If you don't have it it's a must to install it. Analytics data is very important and you will better see your visitors behavior on your website.