Why this website outrank with less backlinks?

knn125

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I got a competitor [ kozaleathers(dot)com ] who is outranking me for almost all keywords with very literally fewer backlinks, 1 post blog, few months old website, bad product pricing.

I know every case has its specifics but this makes no sense to me.

What's the reason for outranking for almost all keywords?

Any blackhat technique this site using?
 
probably hidden links or better topical authority.... or both

Actually, their topical authority is pretty good (they focus only on leather apparel, which is great).

And bad pricing... well, pricing in general, has nothing to do with SEO
 
I got a competitor [ kozaleathers(dot)com ] who is outranking me for almost all keywords with very literally fewer backlinks, 1 post blog, few months old website, bad product pricing.
Not sure where you are getting your information from but this site is definitely not a few months old - They are getting traffic for years:


semmm.png
 
Higher authority, or perhaps hidden pbn links
 
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