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Why is My Quality Score So Low - Bidding on Domain Name - Sending to that Domain

Discussion in 'Adwords' started by crazyflx, Dec 15, 2010.

  1. crazyflx

    crazyflx Elite Member

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    Lets say my website is: www.flapjacks.com

    and I'm bidding on the following keywords:

    "flapjacks"
    [flapjacks]
    flapjacks
    "flapjacks.com"
    [flapjacks.com]
    flapjacks.com

    That is exactly what I'm doing, but my quality score ranges from 4/10 to 2/10...what am I doing wrong?

    I'm completely new to adwords...with the exception of the thousands I lost years ago.

    Anybody care to venture a guess?
     
  2. meathead1234

    meathead1234 Moderator Staff Member Moderator Premium Member

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    How long has your ad been live? In my (little) experience it usually takes a few days of running the ad for the QS to increase.

    Does your ad also have relevant wording to the keyword?

    Good = "Buy the best flapjacks on the internet"
    Bad = "Buy cheap plane tickets here"
     
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  3. crazyflx

    crazyflx Elite Member

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    Thanks for the reply meathead.

    It's only been live a couple of hours now.

    My ad has incredibly relevant wording:

    "Flapjacks.com Official Site
    Want the Best Flapjacks?
    You Can Only Get them Here!"

    I guess I'll leave it live for awhile, and see if it increases...I just really didn't expect this kind of awful quality score.
     
  4. meathead1234

    meathead1234 Moderator Staff Member Moderator Premium Member

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    Yeah give it 2-3 days. First day is never a good indication. We had similar with a new site 2-4 across the board on day one and now most are 8-10. I guess it encourages people to run longer term campaigns.

    Thomas
     
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  5. crazyflx

    crazyflx Elite Member

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    There they are again...trying to squeeze me for every dollar they can, haha.

    I'll let it go then. I'll actually update this thread in 2 days to let you know if anything changed.
     
  6. ozzke

    ozzke Regular Member

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    Clickthroughrate and amount of clicks also have a big influence, if you only have a couple of visitors each day, it can take a few days.
    If you're advertising for a domain that has a high searchvolume then it should take only a couple of hours from my experience
     
  7. TBoneAZ

    TBoneAZ Registered Member

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    Might be worth cranking up your CPC for a couple of days so you can get a beter CTR. Cost a little bit of money but might save you in the long run from a better quality score.
     
  8. jeffnaz

    jeffnaz Registered Member

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    two-thirds of your QS is based on your CTR. Make sure you're using Negative KW's to reduce worthless impressions to improve CTR. Also, check your On-Page optimization. Even though you are sending to a domain with your kw, does your page include your keywords too? Some of your QS is based on your site. It needs to be totally relevant so have some links pointing to internal pages that are relevant and have a page with some outbound links to Authority sites with relevant content.
     
  9. Paper-Boy

    Paper-Boy Elite Member

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    If you're doing the Hi-Jack method, then bare in mind it's a numbers game.

    The person who made the thread said that it took him 10 or 20 attempts before he found a profitable domain.