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Why is my local site ranking lower in my countries g00gle than in foreign g00gle?

Discussion in 'Black Hat SEO' started by Paulie W, Jun 5, 2014.

  1. Paulie W

    Paulie W Regular Member

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    I have a Swiss site for a local business, which is ranking #4-6 for the main local KW´s "service City" in google.ch.

    However, if I search for the same KW from google.de (= German Google. For those who don´t know, in most of Switzerland the people speak German as well), the site is on #3 for all KW´s.

    This doesn´t make any sense, because I have the best Swiss local citations, Swiss TLD, and Swiss Hosting which is even operating in the city of the local business. I have also real G+ and FB reviews and some links from sites, where only real, registered businesses are listed up, so imo it´s pretty obvious for G00gle, that this is a real local business site. Why do I still rank lower than in German G00gle?
     
  2. BloodyNinja

    BloodyNinja Jr. VIP Jr. VIP Premium Member

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    Probably you have more foreign than local backlinks and low number of local citations
     
  3. arganrecords

    arganrecords Elite Member

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    Set in your Webmaster Tools your language! If you want that your site have to be first in one country say to Google this by setting your Webmaster Tools settings.
     
  4. Paulie W

    Paulie W Regular Member

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    Nope, most BL´s are from the targeted country.

    Its set on German, because in both countries they speak (mostly) German
     
  5. Techxan

    Techxan Elite Member

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    Is there an additional strong player in Swiss that is not in German?.

    Have you tried to make a Swiss version?
     
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  6. naskootbg

    naskootbg Power Member

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    Home Page:
    Check the host IP.
    Check if the language is declared in the header tag on all pages.

    p.s. I had the same problem (for client) - I check on few tools and there was shown not declared language even I declare it. I change the host and now is ranked better locally, but drop total in g00gle.com. Adding google map on contact page helps too. The name of some cities are duplicate in the world, so this can be something you must consider too.
     
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  7. Paulie W

    Paulie W Regular Member

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    Hey Techxan!

    Nope, they are the same players.

    Sorry, what do you mean with a Swiss version?

    The IP for the domain is Swiss.

    The header tag I have to check out for the languages though. Thanks for the tip!
     
  8. Techxan

    Techxan Elite Member

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    I did not know that there is not a Swiss language, I am an ignorant American. A little less ignorant now. but still.
     
  9. prab1996

    prab1996 Elite Member

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    search for german keyword in google.ch and check it's rank.
    location is swiss and people will have only two options either to use google.com or google.ch , but they will search in german.
    so you should check rank by searching german keyword in google.ch .

    also try to create two versions of site. (one german and another swiss )
    -=-
     
  10. Paulie W

    Paulie W Regular Member

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    Hahaha! I spend about half a year in the US, and believe me, I heard faaar worse. My favorite was: " Do you guys have cars in Germany?"

    o_O
     
  11. ConsultJoseph

    ConsultJoseph Jr. VIP Jr. VIP Premium Member

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    Questions:

    1. Is it consistently like this? I meant the rankings being lower in .ch than in .de? For how long?

    2. Do you have strong competition?

    3. How is your on-page SEO?

    4. What language is the content in?

    With SEO having too many factors being involved here, it's pretty hard to narrow down any clear cut answer ESPECIALLY since we have no idea who your competitors are or what they are doing.
     
  12. mainceaft

    mainceaft Regular Member

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    does this locales use google.de instead of google.ch .. I have small experience with .de domains that's lead me traffic from Switzerland too .. anyway you can buy .de domain and redirect it to .ch domain
     
  13. domainmadness

    domainmadness Senior Member

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    Two reasons that comes in my mind.

    1. If I've understood right, you should target COUNTRY, not the language in Webmaster tools. I think you should change that.
    2. Sometimes it might be that the competition in 'local' Google is harder than in other one. For example, if I tried to rank German keywords in Swedish Google, I'm sure that would be quite easy compared to ranking in Google.de
     
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  14. jack2012

    jack2012 Junior Member Premium Member

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    To get rank better in local country i suggest you to choose country specific domain TLD and use that country hosting with dedicate IP....
     
  15. shanewinkler

    shanewinkler Newbie

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    What is your competition ranking above you doing? Try to reverse engineer them.
     
  16. Paulie W

    Paulie W Regular Member

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    1. about 6 weeks (1-2 weeks in between they were on the same positions, then my positions in g00gle.ch went down a few places while the stayed the same in g00gle.de)

    2. medium comp.

    3. Onpage is good

    4. German


    if have you a Swiss IP, you land automaticly on google.ch, so people there use google.ch, especially if they search for a local service.

    Not sure If I understand you correct, but why should I get an additional .de domain? I don´t want to rank in g00gle.de, but in g00gle.ch

    1. Country in WMT is Switzerland
    2. No, its completly the same comp. for my KW´s, and all of the top 7 results have in google.de and g00gle.ch exactly the same positions, except the site of my client.


    I found out though (thanks to naskootbg) that I haven´t set the language in the header tag. I will change that now, also I will add more local citations. When I found out what caused the issue, I will let y'all know. Thanks for all the answers!
     
    Last edited: Jun 7, 2014