1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Why is it so hard to promote anything online! (I'm so frustrated/depressed right now) :(

Discussion in 'BlackHat Lounge' started by godhat, Sep 29, 2012.

  1. godhat

    godhat Registered Member

    Joined:
    Jun 22, 2010
    Messages:
    62
    Likes Received:
    9
    I'm a filmmaker and I got a kickstarter fundraising page that I'm trying to get the word out on. I want to pre-sell movie tickets to our premiere and digital downloads of the movie to finance it. I have celebrities interested in being in the movie. I have 1,900 friends on facebook and 9,000+ on the fanpage for the movie.

    I post something on the fanpage wall telling people to check it out and facebook says it reached like 40 people. Now they ask you to pay to promote just to reach the people who liked your page!

    So I'm like okay, well I'll just message people. The problem is the last time I did that I got banned from messaging for a while on something unrelated. They block you on messaging too many people individually.

    So I consider doing a group message blast but they only allow 20 at a time. So I got to create 95 lists of 20 just to message all my friends. I'd post it on my wall but now facebook has it setup where most people will never see what you post on your own wall anyways.

    The last option I was looking at was a big event invite and have everyone in the cast/crew invite people to it and try to get it up to like 30k-100k in invites so tons of people hear about it. Then I read this here..
    http://www.blackhatworld.com/blackhat-seo/blackhat-lounge/472609-facebook-event-gone.html

    That someone did that with just 5k people and facebook instantly banned/deleted the event.


    Gmail only allows so many e-mail blasts a day, I think a few hundred. Even if I create a list from scraped facebook e-mails, what are the odds of it even going through?

    It's impossible to reach people it seems and I feel like my fundraising effort is going to fail. It's got me feeling really frustrated and depressed but I guess I'll keep searching for a way.
     
    Last edited: Sep 29, 2012
  2. uuhoever

    uuhoever Registered Member

    Joined:
    Sep 26, 2012
    Messages:
    88
    Likes Received:
    14
    Regarding email. Sign up for hosting so you get your own domain then you can set an email address and blast through there. Limits are much more generous. Like thousands per hour or something. You lob have a site for your movie anyway, right?
     
  3. WPRipper

    WPRipper Supreme Member

    Joined:
    Mar 24, 2010
    Messages:
    1,377
    Likes Received:
    1,493
    Location:
    Proudly romanian
    I have a Colt. Want it? :)
     
  4. godhat

    godhat Registered Member

    Joined:
    Jun 22, 2010
    Messages:
    62
    Likes Received:
    9
    Yeah I'm probably going to blast through my host I guess. I do have a few domains I can use, my production company domain and my films domain. That will probably be the way to go. Now I just need to find a good facebook scraper to get everyone's emails to contact them.
     
  5. godhat

    godhat Registered Member

    Joined:
    Jun 22, 2010
    Messages:
    62
    Likes Received:
    9
    I wish I had a blackhat life coach. lol
     
  6. Amsterdammer

    Amsterdammer Power Member

    Joined:
    Aug 9, 2011
    Messages:
    515
    Likes Received:
    563
    First of all I am sorry to read this. I thought about the domain thing with a blast too but it is not limitless. Don't go over 500 an hour with Hostgator. (read that in another topic)

    Perhaps create a viral vid with the celebs endorsing the upcoming movie? Those celebs usually have a twitter and or FB as well.

    Other than that I don't know, still hope this will help you though.
    Good luck. :)
     
  7. godhat

    godhat Registered Member

    Joined:
    Jun 22, 2010
    Messages:
    62
    Likes Received:
    9
    ^Thanks for the suggestion and encouragement. I also use hostgator and you're right, last time I checked it's like 500 an hour. I wanted to create a viral vid with the celebrities and get them to tweet about it, a few of them have massive following 200k-400k+ but the way it works in Hollywood is they won't do any of that until you pay them. So money has to be there and I'm trying to raise money to get them. It's such a pain, they are interested in the project, have read the script but also don't want to risk their reputation promoting a fundraiser on their twitters to see it fail. So they are sidelining it to see how I do. I tried the traditional route of contacting the studios and production companies that have connections with studios/investors but I got ignored by everyone. Even with celebrities attached.

    Sometimes I do feel like just giving up on my dream of filmmaking. It's a lot of work and a lot of the time you go at it alone. Some of the cast is helping but others aren't. It's a soul crushing experience of begging and pleading with people to get them to believe in anything as much as you believe in it.

    But I'm sure the minute it is successful, if at all, people would come out of the woodwork to be all supportive. It's just a sad thing. It's like Louis C.K. said, people give you money when you have money (interest) and they take your money when you don't (overdraft fees). When you're a success, everyone bends over backwards to help you but when you're just a poor artist, nobody could care less. I know another filmmaker, people are spreading their stuff around like nothing because they are very prominent in the community and their project already has at least $100k behind it. Give more to those who have it.

    I think this could be my one big movie that blows up and is really popular but it's not gaining traction. If I had a few thousand, I would dump it into a team of blackhat guys to help me out. It's just frustrating.
     
    • Thanks Thanks x 1
  8. puneetas3

    puneetas3 Senior Member

    Joined:
    Jan 8, 2012
    Messages:
    876
    Likes Received:
    384
    So far you are trying to use only free methods for fundraising as if it is for some not-for-profit organization. You can reach out much better and wider audience if you are ready to spend. But since I believe that you haven't run any social media campaign or ppc ad campaign (there are a lot of them besides adwords) before in this niche, so you won't have any list of sites or social stream which can give higher CTR and ROI.

    So you would have to start it from scratch and run campaigns until you find the sites and social stream from where you can get good return. I wouldn't go with FB since their CPC increases for external websites. Try with YT and use twitter to supplement YT campaign.

    I am sorry but you would need to spend some money out to create the type of buzz that you want. And in this process you would be able to figure out the sites for ppc campaigns that worked great and drop others, and social stream that works best. You can use these directly for your next film campaign without spending much on testing campaigns again. So its kind of investment for your campaigns also.
     
    • Thanks Thanks x 1
  9. JimmyWong

    JimmyWong Registered Member

    Joined:
    Feb 24, 2012
    Messages:
    63
    Likes Received:
    165
    May we see a preview or trailer?
     
  10. ReALeST

    ReALeST Power Member

    Joined:
    May 16, 2012
    Messages:
    584
    Likes Received:
    399
    3 WORDS-PAY PER CLICK!:cool:
     
    • Thanks Thanks x 1
  11. Amsterdammer

    Amsterdammer Power Member

    Joined:
    Aug 9, 2011
    Messages:
    515
    Likes Received:
    563
    Okay, rereading this topic and having some booze to help me think more clearly: Why not have an incentive CPA registering for your newsletter?
    This combined with the ppc ReALeST mentioned and perhaps a donation button on your website? You could give people a discount to the movie perhaps? I would put in a disclaimer that all funds go to some charity if the product fails. :p

    I am just giving the thing a twist here, not sure if it will help you much but better try and fail than to sit back and wait for failure right?

    On a side note: Thanks for the quote to Louis C.K.. I think he was right and it is a lesson not to forget.

    Don't ever give up on the dream though, all you need is one success in that business to be set for life. :)
     
  12. godhat

    godhat Registered Member

    Joined:
    Jun 22, 2010
    Messages:
    62
    Likes Received:
    9
    pm'd you the link if you want to give feedback, thanks man
     
  13. godhat

    godhat Registered Member

    Joined:
    Jun 22, 2010
    Messages:
    62
    Likes Received:
    9
    pay-per click...the last frontier! :)

    I'm doing a screening of some past films on the 8th, if I sell enough tickets to the screening to pay the cost of the theater and have some money left over, I was thinking about buying a pr newswire type press release to try to get the campaign on yahoo news/elsewhere, they run around $300 last time I checked
     
  14. godhat

    godhat Registered Member

    Joined:
    Jun 22, 2010
    Messages:
    62
    Likes Received:
    9
    I'll pm you the link, I'm already doing some of that, dunno how a PPC would help..maybe for keywords searched? Dunno how well that would convert on a fundraising thing though. I guess it wouldn't hurt to do a trial run on a few of them. I wish I had some booze right now. I tried Land Shark at a friends place a few weeks back and it was actually pretty good with some lime and salt. Very smooth tasting beer.

    "Don't ever give up on the dream though, all you need is one success in that business to be set for life." I'm tempted to share that quote on my facebook wall, very inspiring. Thanks! :)
     
  15. judson

    judson Power Member

    Joined:
    Nov 29, 2009
    Messages:
    530
    Likes Received:
    319
    Occupation:
    Fulltime Newbie IM
    Location:
    Sub Ubi
    You need to get creative. Particularly in leveraging the community.

    And you have to bait attention. Get controversial.

    Nothing like a well placed blog post on a Rumour/Gossip blog along the lines of "<<insert actress of choice for your funding demographic>> set to start in a Kickstarter funded movie!!", to get hoardes of traffic.

    And find the people with the big movie/entertainment pages and followers. Pay them if you must to tweet. Then pay someone else to retweet.

    Do it the old fashioned way. Innovative Kickstarter projects always get good press. Particularly once you gain traction. Once the money starts flowing in, you'd better have a great press pack you can send to the big newspapers.

    And so forth.

    In short ... you have to be creative *and* you need to prepare well in advance *and* you need to put in a lot of work.

    Good luck though.