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Why is it necessary to have proper anchor text?

Discussion in 'Black Hat SEO' started by SupraFast, Jan 29, 2010.

  1. SupraFast

    SupraFast Junior Member

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    Okay so from what I gathered so far...

    The more High PR one way back links that you have, the better you will rank in the SERPS.

    With that said, if you SEO your pages correctly for specific keyphrases, why does the anchor text in your back link really matter?

    Say for example you were trying to rank for the keyphrases: New York Doctor, NY Doctor, New York City Doctor. You made all your pages SEOed for each keyphrase.

    Does that mean if you only use New York Doctor as your anchor text...you won't rank for NY Doctor?

    I really don't understand the significance of the anchor text. So what if you get a bunch of High PR backlinks and eventually get your own PR to skyrocket but you don't use proper keyphrases in the anchor text of the backlinks? Does that mean your pages that were SEOed will not rank well for the keyphrases you're trying to rank for?
     
    Last edited: Jan 30, 2010
  2. SupraFast

    SupraFast Junior Member

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    Hypothetically, if I SEO all my pages around keyphrases related to New York Doctors...and all my backlinks have the anchor text Dell Computers...how would that effect the SERPS?
     
  3. theconfidenceman

    theconfidenceman Regular Member

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    SEO is all about relevancy. so, the more factors that indicate a particular keyphrase the better. and its all relative to what your competition has. as far as your NY doctor example... google has a way to figure out that new york = ny = nyc and dr=doctor, so unless someone else if better optimized for the exact use of the phrase, you will also rank for that/those terms.

    in your dell computer backlink question, if enough high pr backlinks say "dell computers" then your site will rank for that term. stuff like that happens in the case where the webmaster is not great at seo, so the trust and relevancy is taken from the more trusted sites.

    also, the more links you have from high pr industry related links the better. so if you have links on alot of widget sites, that rank well for widgets and such, your site will be considered relevant to widgets.

    its like the birds of a feather rule.. birds of a feather flock together.. if you are always seen hanging around gangsters.. you will be seen as a gangster... how you like that metaphor?

    makes sense?
     
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  4. FadedTwilight

    FadedTwilight Registered Member

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    Basically lets say anchor text is xxxx, does that mean you cant rank for bbbb(no anchor text)if your site is optimized and have the backlinks? Or does anchor text just help and make it faster to rank higher?
     
  5. squelsh

    squelsh Regular Member

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    Seo is all about a combination of factors.

    Anchor text used to have more weight but it got abused and so Google pays less attention to it now, although it is still reasonably important.

    If there wasnt any other real competition and you had a page optimised for Dell computers, with links coming from pages about New York dentists but using the phrase 'Dell computers' its quite possible you could still rank in the top ten with enough backlinks.

    I'm seeing anchor text as increasingly less of an important factor these days. In fact, I'm paying a lot more attention to getting the page content right (the one thats linking to your site) That said I wouldnt recommend this as a strategy but a mix of keywords such dentists, click here, read this article, new york, new york cosmetic dentistry mixed in with your actual keywords would probably see you rank.
     
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  6. SupraFast

    SupraFast Junior Member

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    Would I also rank for New York Doctor too since my pages are SEOed around that keyphrase?

    Would I also rank for my SEOed pages as well?

    What if my anchor text is just my website url or my name (in the case of a blog comment where rules apply)?

    A lot of this stuff gets be frustrated because I hear people using xrumer blasts and angela and paul's backlinks which are basically random sites. So I mean if I get a backlink to those sites, does that mean if the site is not revolved around my niche I won't benefit from them?
     
    Last edited: Jan 30, 2010
  7. SupraFast

    SupraFast Junior Member

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    Does anyone have any answers? I'm trying to minimize as much error as possible.
     
  8. squelsh

    squelsh Regular Member

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    Your backlinks dont need to be 100% relevant.

    If I had a site about NY dentists I would probably aim to do the majority of my backlinking from sites about:

    NY dentists, dentists, NY, health, teeth whitening etc.

    The remainder I would focus on using high authority sites (in any niche), such as those from Paul and Angela.

    If you want to study natural backlinking here's what I did..

    Find some websites that are unlikely to be trying to rank for anything - make sure there's no adsense on the site etc. I chose scientific and history websites since a lot of these didn't have any ranking motive but had a lot of other sites linking to them.

    Find a popular report or article on that site and look at the backlink profile in something like YSE.

    What you'll find is very interesting. The majority of the links are coming from other pages about the same topic, anchor text is very rarely two or three words in the way SEOs tend to do things. Anchor text contains a lot of synonyms, extremely long phrases etc etc.

    It's very interesting and give it an hour you will have time to look at loads of websites which will completely change your approach to link building for ever.
     
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  9. realgangstas

    realgangstas Junior Member

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    Anchor text is one of the main ways the google spiders figure out what your site is "about". So if your anchor text is "ny doctor" and you have a lot of links to ur site with this text the spiders figure ur site is about "ny doctor"
     
  10. johnnyc9999

    johnnyc9999 Junior Member

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    Google "miserable failure" to see an example of the power of anchor text
     
  11. SupraFast

    SupraFast Junior Member

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    I had a website that was on page 1 slot 9 for about a month for a keyphrase. Today it shot down to like slot 450. I'm assuming this is the Google Sandbox? Should I just continue building backlinks? How long is the average site in the sandbox for?
     
  12. paros

    paros Newbie

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    Anchor text is a very important thing search engine use to judge the linked page
     
  13. Micallef

    Micallef Supreme Member

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    Backlinks are votes for your website. Each vote is scored up or down in regard to each keyword serp Google thinks your site content is relevant to.

    Anchor text is very important, but Google has very advanced ways of dealing with it. There is no knowing what anchor text external sites are going to use to link to you, and therefore, Google does not use just anchor text to determine what keywords you rank for.

    However, anchors with your keyword will definitely help you a lot, provided you are careful. You need to create a natural effect, while at the same time making sure it's clear to Google that important sites are saying that your site is a recommended resource about your anchor keywords.

    I am currently using this anchor mix:

    30% exact keywords i.e. "buy viagra"
    30% variants of my keywords e.g. "how to buy viagra"
    40% random / naturalised

    Examples:

    This site
    Click here
    visit site
    how does viagra affect my health?
    this awesome site
    visit their page

    etc.

    You can be sure that Google are watching for concentrations of competitive keyword anchor text that are in improbable concentrations. Google know that more than 1/2 of the links to a site, if the links are genuine, are not statistically likely to carry the exact keyword anchor text.

    Anchor text is an extremely important element of backlink campaign strategy and should never be overlooked.
     
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  14. theconfidenceman

    theconfidenceman Regular Member

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    you will get ranked around your on page seo keyphrases, but how well you rank will depend on off site factors, backlinks, anchor text etc.

    if the anchor text is url alone it is ok, but much better to have keyword anchor text. and if you have anchor text links from relevant high ranked sites, that will be best.

    any link is good. but it best with most relevant.... do follow anchor text on high pr page of same niche with little out going links...

    you will need alot more non anchor unrelated unranked sites linking to you, then the more relevant anchor texted indutry related links to get ranking. get it?