Okay so from what I gathered so far... The more High PR one way back links that you have, the better you will rank in the SERPS. With that said, if you SEO your pages correctly for specific keyphrases, why does the anchor text in your back link really matter? Say for example you were trying to rank for the keyphrases: New York Doctor, NY Doctor, New York City Doctor. You made all your pages SEOed for each keyphrase. Does that mean if you only use New York Doctor as your anchor text...you won't rank for NY Doctor? I really don't understand the significance of the anchor text. So what if you get a bunch of High PR backlinks and eventually get your own PR to skyrocket but you don't use proper keyphrases in the anchor text of the backlinks? Does that mean your pages that were SEOed will not rank well for the keyphrases you're trying to rank for?