So here's another how'd he do that or why is he doing that thread. I'm usually good at putting the pieces together but not sure why he's doing this. It's cloaking because in the serps it's showing something different than the website. But he's in one of the most competitive niches and ranking for a ton of different keywords, like, a lot of them. Looks like he bought an old domain, is using an inner page to throw a ton of links at, looks like a lot of sape or even hacked because in Majestic it's showing almost all are deleted but he's replacing them. Some junk stuff too. But I guess what I don't get is I found this site by searching Google and in the search engines it's showing Title Tag - Competitive Search Term - Best Competitive Search term and the description is related to this niche. But when you click on it, it goes to what looks like, what the domain used to be about. It's just a personal blog note about his day, there is nothing on that page about the competitive term or anything marketing related, the title tag is totally different as well as the text. So I'm not sure why he is doing that. It just hit me writing this that some of his terms are city targeted so I could see him cloaking it for people outside of the city. But he's also targeting national terms, so WHY would he be showing unrelated generic text when I clicked on it through G. I thought cloaking, you present something different to the spiders and something different to the user, it's not that way in this case. I guess maybe he could be waiting until he's ranking harder to switch it over to his affilate text but he's already ranking well. So any thoughts on what's going on?