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Why Incentives Don't Work

Discussion in 'BlackHat Lounge' started by S1lv3rdo7, Jan 16, 2011.

  1. S1lv3rdo7

    S1lv3rdo7 Regular Member

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    I found this interesting video on youtube about this topic. I thought it could apply to Internet Marketing. Watch this video from the perspective of where your traffic comes from. If you get people thinking that the offer they're filling out, or the program they're buying actually matters if may have a different affect on your pockets. Just something I thought someone might find useful.

    http://www.youtube.com/watch?v=FdkQwQQWX9Q&feature=related
     
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  2. zebrahat

    zebrahat Elite Member

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    I imagine the typical use of an incentive in IM (say, in some CPA offers) is intended to be a one off, where the marketer is only trying to induce the visitor to give up info once. Thus an ongoing expectation of later or better incentives is moot as far as the initial marketer is concerned. It's up to the end business receiving the survey data or email submitted to do something with the info, based on their retention plan, to then create/sustain a bond with the prospect.
     
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