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Why in the hell am I having such a hard time grabbing offline clients attention?

Discussion in 'Offline Marketing' started by hostie, Sep 7, 2011.

  1. hostie

    hostie Jr. VIP Jr. VIP Premium Member

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    Well, I run an offline marketing firm based around Mobile SMS marketing, and pretty much everything mobile.

    The SMS marketing has HUGE potential for businesses. I've got a great business model written up along with (what I think) is a decent pitch?

    It may be too long though! I almost feel like I need a mentor in the field to help me with grasping clients attention within 4 minutes, rather than trying to explain SMS marketing in a whole, blowing their mind and losing them in all the techie details. Yet I don't want to come off as a typical salesmen trying to sell them the same old shit.

    Also, in my pamphlet that I give to each business, (it has a lot of pages, but tons of great information, I just think it may be too much of a read) I don't list the price page, which I thought could have helped, but I don't think it does, what are your thoughts on that?


    Another thing I do is offer a completely free, no contract, 30 day free trial. I still can't seem to grab them with that? Is there another way of offering a free trial without wording it that way?

    Trying to pitch to corporations is the biggest pain in the ass, because 99% of them have marketing departments that will just completely head the other direction and take your idea. How can I prevent this and even persuade corps. into taking the free trial?

    SO many questions, SO much running through my head.

    I appreciate all positive/helpful suggestions for offline client gain.

    Thanks guys!


    P.S.
    If you're wanting to get into mobile SMS marketing to become a reseller, don't hesitate to PM me.
     
  2. Windmill

    Windmill Supreme Member

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    IM all the way.
    If you can get an offline business mentor, that would actually be a fantastic idea.

    Look; when it comes to offline marketing, the skill is in getting the clients, not in the service you offer. Usually the service you offer is easy enough for a skilled individual to do. That isn't the problem. The problem, the difficulty, is in getting clients. That is where 90% of your work will go into. If you can't do that naturally, then it is a good idea to get a business mentor :)

    This is what separates owning a business to being an employee. The employee may be able to offer the same skills a business owner does; but that is useless if they can't get clients.
     
  3. NotTheDude

    NotTheDude Regular Member

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    Do you have a website? (please provide a link)

    Tell us your business model and how you are initially contacting your potential clients, and what you say to them.

    Also stick with local businesses first, then work up to locally owned franchises and only then go for the big corporations.
     
  4. hispdcha

    hispdcha Regular Member

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    Sell me. I really have no idea what SMS marketing is as I've never really been interested in it. Let's see what you got. :)
     
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  5. hostie

    hostie Jr. VIP Jr. VIP Premium Member

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    Yeah, that is where most of our time goes. We physically cold canvas all the businesses, meaning we just show up during slow hours and hope they are willing to talk to us.

    An offline business mentor would be amazing. Shit, a mentor with deep pockets and belief in our firm would be amazing. Finding a mentor poses to be a difficult task as well.

    Yes, the website is lacking in design at the moment, but is only used for active clients to login to their control panel. We plan on later having the site revamped to bring in online customers as well, or at least make it more interactive for customers and clients.
    Http://www.ameliaoffers.com

    My business model consists of a booklet we put together with all mobile information, statistics, business solutions, etc. It's just a lot to read for a business owner initially.

    When we can actually get in touch with business owners through the incompetent "Gatekeepers" (servers, shift managers, hostesses, etc) we sit down with each and explain the ins and outs of SMS marketing and what we offer as far as solutions, support, face to face suggestions and help with building their lists, etc.

    Also, we offer the free trial, which I would think would instantly grab an owners attention to just try it out.

    Do you think creating an account for a business before even speaking with them, and taking it to them would be appropriate? Saying "We have an account for you already, ready to go, all you need to do is build your list which we will help you do!"

    Offline is quite frustrating yet, hugely profitable with the proper resources.
     
  6. hostie

    hostie Jr. VIP Jr. VIP Premium Member

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    Well basically, you're a business owner (A restaurant for example), you already set aside a budget for marketing every month to non targeted potential customers. With my system, I can have you bringing in repeat customers instantaneously at the click of a button to your discretion. Meaning, I will set you up with a keyword (typically your business name) and give you 1000 text message credits.

    Now that I've got your account set up, you can begin promoting your keyword to your customers, via a sign they see when they walk in, table tents, or even promote your code via your social media such as facebook or email marketing.

    You now have a keyword "Restaurant" and table tents on each of your tables in the establishment. The table tents say "Text the word RESTAURANT to the number #####"
    After your customer texts in, they will get an instant auto response text message back to their phone offering them any incentive you'd like, for example a free BEER for opting into your VIP text list.

    Now, you have built your phone # list to X amount. You can now go back into your custom control panel, and blast out mass text messages to the customers who've opted into your initial incentive. You can offer any coupon, event notice, etc. to those people to "Make any day a busy day" basically.

    Another selling point is going green with paperless coupons.


    How's that? Criticism is appreciated!
     
  7. Cnotey

    Cnotey Power Member

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    Honestly, I think SMS marketing is your problem. I am a small business owner, and I think that SMS marketing is dirty as hell. Whenever I get an SMS spam message, I actually get angry enough to track down the individual responsible, and believe me, I make sure I never get another text message again.
     
  8. rannybo

    rannybo Junior Member

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    I think posting proof how valuable your business is in numbers ($$$) is a start. The only thing the big wigs see is money. If you can show how people are making a killing using SMS mobile marketing, that in itself should grab lots of attention.

    Visually show them what they're missing out on by not using your business.
     
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  9. hostie

    hostie Jr. VIP Jr. VIP Premium Member

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    I know exactly what you mean, but that's the difference in my system.

    You have to actually OPT IN to receive messages from a particular company (be it your favorite restaurant, favorite salon, favorite whatever)
    For example you text in "BEER" to the short # then receive an instant coupon. The initial welcome text also informs you that you will receive messages from that business with other great offers FROM THEM ONLY.

    So it's not spam, nor messages sent to random phone #'s. It's laser targeted repeat customers you're contacting.

    That is also another confusion a lot of business owners have. It's not random, it's customers you had opt in from your establishment and not sent to a random database of phone #'s.

    Does that make sense?

    Thanks!
     
  10. hostie

    hostie Jr. VIP Jr. VIP Premium Member

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    That's a great idea. Business owners love seeing a high ROI. Especially a high ROI with low cost for the service.

    Thanks!
     
  11. Silverion

    Silverion Junior Member

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    I think you just need someone to mentor you and guide you through the process online. That's the only suggestion I can give. Other than that, it shouldn't be too hard if you put a little bit more work into the advertising.
     
  12. hispdcha

    hispdcha Regular Member

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    Boring! :) For real man, you have to tell me the benefit in the first couple sentences. I would shorten it down.

    Hey, how much are you spending in advertising a month? $500

    What is your return on that investment? 5%

    Would you like to increase your return? Yeah, how?

    Let me show you, what's your phone number? 555-5555

    Send text.

    That was easy right? Right.

    Want to know how it works? Not really, how can I make money on it?

    Build your list and send out daily deals like Groupon, but instead you don't have to pay the middle man. You are the man. In fact, daily coupon deals is the fastest growing form of marketing right now, and there is a ton of money to be made.

    How would you like to try it for 30 days risk free? I don't know, I'm pretty busy.

    Me too, I'm about to go to your next door neighbors and setup their campaign. Really? Yeah, they signed the other day. "Well, I guess I could try it out."

    Don't worry, it's extremely easy and you will see a nice return on your investment, I'll handle all the details, all you have to do is say yes! :)
     
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  13. hostie

    hostie Jr. VIP Jr. VIP Premium Member

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    I kind of have a mentor, but he's very old school (MIT and Harvard Graduate in his late 60's) He has great advice for financial hurdles, but no real current advice on grasping clients attention with our conceptual method of marketing for businesses.
     
  14. hostie

    hostie Jr. VIP Jr. VIP Premium Member

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    Thanks + Rep.
    That was one of my biggest problems when meeting with potential clients, when they said they were busy, etc I felt failure and kind of got nervous and would move on. Those are great rebuttals and I would LOVE to pick your brain sometime!

    The post you just made would have saved me hundreds of hours I spent on scripting pitches haha, just needed those little ideas for what would be good to say that would hook them no matter what.

    Epic. Thank you very much.
     
  15. NotTheDude

    NotTheDude Regular Member

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    So you get mad after you volutarily opt-in to a business's marketing to save some money and they text you with exactly what you opted in for?

    Have you taken your meds today?

    This is not spam.

    The only way these people get a text marketing message is if THEY OPT-IN.
     
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    Last edited: Sep 7, 2011
  16. hostie

    hostie Jr. VIP Jr. VIP Premium Member

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    Exactly. It's exactly like opting in to an email marketing campaign. Just via text.
    Also, email marketing compared to sms marketing is astronomical.

    Open rates for Text messages is 95% within the first 15 minutes throughout the United States. HUGE potential. HUGE market.
     
  17. NotTheDude

    NotTheDude Regular Member

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    First, don't come off as too desperate. Business owners get bombarded by all kinds of services wanting their money all day. If you even slightly sound like you are trying to "SELL" them the brick wall goes immediately up. Think relationship building instead of selling.

    Try this idea...make a local coupon site and offer them a free coupon on the site as long as they give you a really good bargain for the coupon in exchange for them posting the coupon site's URL sticker in their establishment somewhere. This seems like a fair trade to them instead of you being desperate to take their money(their POV). You are asking them for their help in building your coupon site while offering them the new business that will come in as a result of this free coupon without them whipping their checkbooks out.

    Business owners understand coupons and their value, don't go into too many details unless they are prodding you for them.

    Then, when you go into the business to get the coupon details down, do not pitch them or try to sell them, just let them talk about business, ask them about their challenges and listen, don't pitch them!

    Tell them a little about what your company does, emphasize that you help businesses get more clients and make more money. DO NOT PITCH THEM. Just tell them briefly about the other services you offer and the successes businesses have using those services, but always steer it back to them talking, business owners love to talk about their business. Keep it casual and DO NOT FUCKING PITCH THEM, even for a free trial.

    Make it brief and be clear you have other appointments to get too and you know they are also busy and have other things to do...you are putting yourself on their level, as business owners, you both have plenty of other things you could/should be doing, but you are enjoying the conversation.

    Take their coupon info and tell them you will contact them in a few days with the "proof" copy of their coupon.

    Contact them a few days later with the coupon "proof" for their approval. Use this opportunity to ask him if he has thought about the other services you offer. IF he shows interest, then offer your services, if not, contact him a couple weeks later to see if the mobile coupon has worked out. Send some friends and relatives to his business with the coupon in the mean time at least until your coupon site gets normal people using it regularly. Your stats will tell you when you reach this level.

    Once he sees how well that simple coupon worked out, it will be so much easier to "sell" him on your services without being pushy.

    Also, you will have a growing mobile coupon site that you will soon be able to sell coupons and advertising on as another stream of income.
     
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    Last edited: Sep 7, 2011
  18. hispdcha

    hispdcha Regular Member

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    Sales is about showing the value first, and then creating scarcity. Make them think it won't last forever so they have to act now. And let them know that other people are doing it. People are scared to try new things unless they know someone else is already doing it.

    Also, people are lazy and don't want to do anything they don't have to. Show them how easy it is. People love easy stuff. If it's easy they'll keep listening.

    Keeping them engaged. It's hard to do, and most people aren't even listening to you after your initial pitch. They tune you out in about 10 seconds. You have to ask them questions that engage them and get them to open up initially.

    Selling is about them. I don't want you to tell me what you do, I want you to ask me about me, I'm selfish, and I'm important.

    Enthusiasm. Could you pitch to a group of 5 year olds and keep their attention for 10 minutes? If not your not exciting enough. BILLY MAYS HERE WITH OXY MOTHER FUCKING CLEAN. DIRTY SHIRT? FUCK THAT. GET OXY CLEAN!! :)
     
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  19. hostie

    hostie Jr. VIP Jr. VIP Premium Member

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    That's a good idea also, I've looked into it previously. I thought of trading the free coupon on the site for 15 minutes of their time, but your way of avoiding a pitch is much better. Building that value is extremely helpful, and beneficial.

    Thanks! I think I will dive into a local coupon site.
     
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  20. Cnotey

    Cnotey Power Member

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    Ah much better then. I must have misunderstood. Do you have any graphical material to show your prospective clients? Rather than a bunch of text? You really need a great brochure to catch clients for this type of thing.