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Why Hiring a Great Copywriter is Crucial to Every IM'er

Discussion in 'Copywriting & Sales Persuasion' started by CopywritingPrincess, Jul 4, 2013.

  1. CopywritingPrincess

    CopywritingPrincess Newbie

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    Copywriting is undoubtedly one of the most salient aspects of any product?s Internet marketing formula. Unfortunately, most Internet marketers invest as little capital as possible acquiring an effective copywriter. Even more frequent, unfortunately, is the Internet marketer who decides to write his own sales copy. Big mistake! Effective copywriting serves to maximize sales conversions. In other words, from the total number of visitors that land on your sales page, how many decide to purchase?

    In more concrete terms, let us assume your landing page receives 100 visitors per day and only 5 purchase on average. That?s a 5% conversion rate. It was the sales rhetoric on your landing page that converted the sale for the 5, but for the other 95; although initially interested and clicked on your advertisement?for whatever reason, your sales rhetoric did not convince them they needed to purchase your product right then and there. The better your sales copy is written, the higher your conversion rate will be.

    By not investing capital to either learn copywriting or hire a copywriter, you are leaving an inordinate amount of money on the table. Look at it this way, if your sales figures are $2,000 per month at the 5% conversion rate, a simple improvement may increase conversions to 10%. Now, let us say you improve it even more, now you are at 15%, so on and so forth.

    Understanding ?Perceived Value?
    Copywriting is all about maximization of the perceived value of your product. Emphasis on the word perceived.

    Why?

    Because when people commit to a purchase, they are doing it based upon their perceived notions or their perception regarding the benefits of your product not the actual benefits?for those are unknown to the buyer upon purchasing.

    Think about it for a minute. What was the last movie you saw in theatres? Did you buy a ticket because you knew for a fact it was a good movie?of course not, you hadn?t seen it yet. Instead, you purchased a ticked because your perception of the movie was positive based upon advertisements and trailers?which inundated you with a positive perception.
     
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  2. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

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    It was world war Z, and no, I didn't buy tickets because of the ads (I don't watch TV much), it's because buddies called me to go and see some movie and get some beer and burgers after that.
     
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  3. CopywritingPrincess

    CopywritingPrincess Newbie

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    Your experience actually countenances what I stated; I'm glad you shared. Obviously your friend(s) had seen and/or heard something about World War Z before selecting it and inviting you--in other words, certain perceptions were elicited--they didn't just throw a dart at a board and select it randomly.
     
  4. sn0rt

    sn0rt Elite Member

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    Hmm.. Well written intro CopywritingPrincess. Welcome to the community.


    Would you happen to have any experience in writing adult content?
     
  5. SpookSEO

    SpookSEO Senior Member

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    Nice point. Yeah, a copywriter's services are truly essential since a good sales copy could really help persuade people.
     
  6. Cloudbacklinks

    Cloudbacklinks Regular Member

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    Yes I'm done paying for english second language articles, copywriting is essential for sales thats for sure!
     
  7. Resolution10

    Resolution10 Power Member

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    Good pre-sale introduction :)

    But in general you are right. Lots of people are losing sales/clients because of bad copywriting.
     
  8. cooltoad

    cooltoad Senior Member

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    So you and the OP joined BHW together? Also, you would be surprised to know that you can type in more than one line in one single post on BHW. Try that instead of making new posts. Maybe a bot at work!
     
    Last edited: Jul 10, 2013
  9. CopywritingPrincess

    CopywritingPrincess Newbie

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    Thank you for the welcome! Very kind sir.

    Yes, adult content is not dissimilar to non-adult copywriting; however, the perceptions, mindset, and expectations of this particular audience must be understood and internalized before attempting adult copy.
     
  10. JaxMan

    JaxMan Registered Member

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    Pardon the intrusion and subsequent confusion but aren't content writers required to be concise? Internalized before attempting adult copy? Can you elaborate? Quite honestly, I wouldn't use that kind of content to attract anyone except a peer review board.


    I guess I should clarify my qualifications. I'm a writer, with almost 1,000 online publications and several published research articles in professional journals.

     
  11. Conor

    Conor Jr. VIP Jr. VIP

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    I beg to differ. The question was simply if OP had any experience in that area. Nice self promotion on your part though...
     
  12. JaxMan

    JaxMan Registered Member

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    I was putting my experience out there so I didn't sound like a hack. I'm not looking for work, trust me. With Princesses' "Very kind sir" statement, I wonder if she is able to write native English content.

     
  13. CopywritingPrincess

    CopywritingPrincess Newbie

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    First and foremost, I am NOT a 'content writer'; I am a sales copywriter--as an experienced writer you should know the difference. Secondly, the language invoked on this forum is used to explicate copywriting theory and/or spur discussion, not convert anybody.

    What you said to me is analogous to someone claiming that someone else can't perform SEO because in his/her BHW post he/she used the keyword too many/little times. This is a forum not a skill-set exhibit.
     
  14. JaxMan

    JaxMan Registered Member

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    Ok, and your analogy is akin to not bothering to use proper grammar or punctuation in forum postings. That's just pure laziness. It is not a skill-set exhibit, however it is a representation of what you are selling.

     
  15. CopywritingPrincess

    CopywritingPrincess Newbie

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    If you've studied logic, you'd know that you've presented a straw man argument--therefore arguing with you will be futile. Explaining theory and writing convertible copy require separate modes of language--the former has been evinced in this thread.
     
  16. dgaunn4114

    dgaunn4114 Junior Member

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    @CopywritingPrincess - you clearly have a firm grasp on grammar and a massive vocabulary. However, in my experience, those reading your copy could not give less of a shit about whether or not you use commas correctly - and sometimes big words and correct grammar can turn off those people you are trying to sell. Instead, copy writing is about showing people you understand their situation and how your product/service can make it better. Copywriting, in my mind, is about creating an experience for the reader - this includes conscious and subconscious images and feelings in their minds, as well as their intellectual appreciation for the ideas you are expressing. This experience is meant to show your product/service as the solution and the thing to buy to feel all those wonderful feelings they want to feel.

    For example, many of us here sell get laid or make money products. Writing copy which makes readers FEEL what it would feel to get laid or have a bunch of hot women next to him do way better than those that may be written better but don't make them feel anything (except maybe that their own grammar sucks and they have no idea what half the words used mean).

    There is a HUGE difference between sales copy and "proper" writing you learn in school. You, my friend, seem to be practicing the latter.
     
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  17. Conor

    Conor Jr. VIP Jr. VIP

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  18. beheard

    beheard Newbie

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    I am new here but I agree that learning how to write good copy is very important. Even if you decide to hire someone.
     
  19. clpik

    clpik Regular Member Premium Member

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    Most people who work in advertising business know the marketing tricks like the back of their hand and therefore aren't so easily duped into buying something. But there's a lot of common folk out there who are more suceptible to advertising and it's easier to sell them something. So yeah, good copywriting is important.
     
  20. Logician

    Logician BANNED BANNED

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    PM me OP, I'm always interested in trying out new writers.