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Why Global searches are bad?

Discussion in 'White Hat SEO' started by Gudrulea, Dec 27, 2011.

  1. Gudrulea

    Gudrulea BANNED BANNED

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    Hi,

    I'm wondering why keywords with global monthly searches are bad. I see some keywords with 5,000 global searches and just 500 US local searches.

    I think if the selected country is US means that local monthly searches are on Google.com

    Is hard to find the country which has all 5,000 searches or what?


    Thanks
     
  2. Rushdie

    Rushdie BANNED BANNED

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    it depends on what you are targetting. generally marketing (for example adsense) pays much more fore US clients, cause they have credit cards, more money and spend it like crazy.
     
  3. frappertank

    frappertank Junior Member

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    Many marketers make a mistake in the process of doing keyword research and look at the global data instead of the local data for the specific market they are trying to target.

    This is bad, because it can mean that you spend a ton of time and money focusing on keywords which are perhaps not as attractive as you thought they were (because you were looking at the global search volume figures by mistake).

    Unless you're especially focusing on a non-U.S. market, you always want to use the data from language=English and country=United States.

    This is one of the biggest and most valuable markets in the world and I'm glad that I have this as my target instead of Lithuania (no insult to you Lithuanians, but I do like to get paid).