Why G Ads campaign didn't work for me?

Hi all, This is not the first time, and I don't expect it to be the last.
Every time I create Ads campaign on G Ads, I end p wasting my money,
I'm targeting special niche (selling a service) to specified audience/region,
and Every single time, visitors are entering the site and exit from the same page.
That niche is kinda competitive, so my only suspicion is that other compatriots, drain my campaign budget with fake clicks.
Is that possible since I only saw such behaviors from bots, As I did buy ADS from other websites directly, and the visitors were more interactive

There are a lot of things that could be wrong with your campaign.

Please PM me if you're interested in a free audit (not trying to steal your niche or sell outside the marketplace)

ibrahimbrtawi said:

Please PM me if you're interested in a free audit

Click to expand...

Sorry but my niche is on non-English language, you need to be native speaker to understand KW meaning and how import it is
What's i noticed these visits makes no sense, e.g. someone googles I want to buy hot potato
and visit my site landing page all it talks about selling hot potato and do not enter product details, just exit from same home page .

mainceaft said:

Sorry but my niche is on non-English language, you need to be native speaker to understand KW meaning and how import it is
What's i noticed these visits makes no sense, e.g. someone googles I want to buy hot potato
and visit my site landing page all it talks about selling hot potato and do not enter product details, just exit from same home page.

Click to expand...

There is a difference between keywords and search queries.

Are you doing broad match KWs?

Check you search terms report and start adding negative keywords to your campaign

ibrahimbrtawi said:

There is a difference between keywords and search queries.

Click to expand...

Yes I meant search queries, I did track the search terms report and I added the negative keywords..
I used broad match KWs to increase appears chance and (maybe) decrease click bidding price,
the broad match KWs have around 50k impression per day, I tried to make my bid the lowest possible (I can't discuss what bid I did)
But as usual G ads increase it (I set it dynamic first) way over my expected bid, honesty that's fine with me if I got any leads.
But I have concerns since long time, that competitors are doing that (using bots proxies),
or even search for the Kw and click on the ads by themselves (from other device by their employees) etc.
You know this business are way more competitive than SEO and websites SERP...
I will try to increase my budget and try other technique, maybe even outside G search result.

Alright new update...
Looks like G Ads are completely new around for me, about week ago I create new Display Ad campaign targeting specified audience, (KWs interest and language),
one thing I notice that some traffic source were low quality e.g. exit pages mixed with contents (too close to links), so I filter these source as much as possible and targeting becomes better.
So since I'm using very low budget, I don't think I'll get any leads, but I see it as an interesting experience.

Have you thought that your landing page may not be great?

How much time is the average user spending on the page before bouncing?

Get something like VWO and start tracking user behaviour on your page, filter them by G ads traffic only and start looking for trends in those users that bounced.

Are they scrolling down, are they clicking any buttons after landing, how much time are they spending on the page, is your above fold content poor, is your site loading slow

Lots of reasons stuff doesn't work out but in general G ads does usually produce some form of return. Producing no return leans towards a landing page issue imo

Try mobile targeting, it may convert better compare to desktop and you can analyze better