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Why does my cpc change? .01c clicks

Discussion in 'FaceBook' started by pugtk, Feb 1, 2015.

  1. pugtk

    pugtk Junior Member

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    Hi There,

    I uploaded my first ad set to fb(website clicks) a couple of days ago using a custom audience. I achieved a .01c cpc.

    I uploaded another 2 ad sets yesterday following the same steps using the same custom audience with different pics and my cpc increased to 5c and 14c!!

    My reach has been lower as well?

    Why did this happen?
     

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  2. diemou

    diemou Power Member

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    Thats social media ADs. It is all dependant on engagement and your CTR.
     
  3. pugtk

    pugtk Junior Member

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    I just edited the description on my ads and my ctr went up and my cpc went down.

    So there possible linked
     
  4. pugtk

    pugtk Junior Member

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    I also posted a video for a campaign a couple of hours ago and its still in review, should it take that long?
     
  5. K.H.R

    K.H.R Jr. VIP Jr. VIP

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  6. IamNRE

    IamNRE Jr. VIP Jr. VIP Premium Member

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    Yes. They take longer with video because they need to watch each video manually (I believe).