Why does Google rank pin on Pinterest higher than the article ?

wickbruh

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Why does Google rank pin on Pinterest higher than the article that the pin links to?
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Please don't say "it depends"
 
If there is a big image intent for the query, Pinterest tend to rank hard. Still is relatively easy to outrank such pinterest results with high quality content page with a ton of images (not just 1 of 2). Pinterest results are always an image intent, so just put images like mad, if possible, made them unique.
 
This is actually quite simple.

Depending on the target keyword of the article, the pin for that article might rank higher because of the heavy domain authority of Pinterest.

The same applies to answers on quora.com.

Quora is a heavy-duty domain with a tremendous amount of domain authority.

If you just started a website and you're targeting the same question as Quora, you may struggle for a few months until your own organic domain authority for that narrow niche increases to the point that your post outranks the Quora answer.
 
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