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Why Does Adwords Research Say 5 Cents yet Adwords tells me its now 1$!

Discussion in 'Adwords' started by HealeyV3, Dec 1, 2010.

  1. HealeyV3

    HealeyV3 Power Member

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    I'm new to adwords, and here is the dilemma:

    I search for a word using their "Adwords Traffic Tool".

    This tool shows me an estimated CPC of $0.05

    When I enter this keyword into Google, it tells me : First page bid estimate: $0.95

    WTF?!
     
  2. masteraffmarket

    masteraffmarket Jr. VIP Jr. VIP Premium Member

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    cuz google gotta get theres lmao
     
  3. N0H4T

    N0H4T Junior Member

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    Competition on the keyword and your quality score maybe?????
    Optimise your landing page with a little split testing. Make a search
    on this forum and I'm sure you'll find a guide or course that will
    show you how to do this.
     
  4. x-bassist

    x-bassist Junior Member

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    Like N0H4T said,
    check your Quality Score.
     
  5. ozzke

    ozzke Regular Member

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    Yep, definately your Quality Score. You can check it in your keywords-tab, then click on columns and select Quality Score. Then there will be an extra column with your Quality Score and then you can see how high (or low) it is. I'm guessing it will be around 3-4 if you have to pay 0,95 cent. It should be 7 or higher so try to optimise your landingspage for that keyword. Also try to write a better Ad. The higher your CTR, the better your quality score
     
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