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Why do we bother with SEO when social media marketing can produce good quality traffic?

Discussion in 'BlackHat Lounge' started by karma05, May 3, 2015.

  1. karma05

    karma05 Regular Member

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  2. Capo Dei Capi

    Capo Dei Capi BANNED BANNED

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    Because you can get traffic from SEO as well, what is the point of just doing either SEO or Social Media?
     
  3. Franklin Hattchet

    Franklin Hattchet Senior Member

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    Because everyone wants to be on top ;)
     
  4. UserBanned

    UserBanned Registered Member

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    I focus a bit more on SEO because the traffic is usually higher quality and targeted. I find that social media traffic usually doesn't convert well, at least for my e-commerce store.
     
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  5. asap1

    asap1 BANNED BANNED

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    Some people are social media experts and some are SEO experts. Both are great sources of traffic and me personally I love waking up everyday and rushing to the computer to check my serps :)
     
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  6. J-S-T

    J-S-T Supreme Member

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    Perhaps because Social media traffic is temporary but with SEO you Continue getting Traffic for long time.
     
  7. digitalmarketer

    digitalmarketer Registered Member

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    SEO has become widely adopted as an online marketing strategy because of its effectiveness. While the benefits of SEO are vast, here are the top 5.


    Increased Traffic

    Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.


    ROI

    SEO provides trackable and quantifiable results, regardless of whether you are an ecommerce or non-ecommerce site so there are no qualms when it comes to ROI. SEO agencies are able to track nearly every aspect of their strategy, like increases in rankings, traffic and conversions. Comprehensive analytics also provide the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your website. For Ecommerce sites, SEO agencies can see which paths users take in order to complete a sale, all the way down to which keyword they used to search for you prior to purchasing. For non-Ecommerce sites, you can attribute values to your lead conversions, like a 'contact us' form fill-out, and calculate the value of your SEO strategy that way.


    Cost effectiveness

    SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. SEO's inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. While cold-calling can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO. And since SEO also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.


    Increased site usability

    In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well. SEO consists of rearranging the site's architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well.


    Brand Awareness

    Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust, since companies on the first page are generally perceived to be more trustworthy. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand.

    Shared from Titan-SEO
     
  8. Aluminium

    Aluminium Jr. VIP Jr. VIP Premium Member

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    Mainly because putting "all of your eggs into one basket" isn't exactly a foolproof method around these parts.
     
  9. karma05

    karma05 Regular Member

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    Thanks for the helpful replies :)
     
  10. socialmediapro

    socialmediapro Jr. VIP Jr. VIP UnGagged Attendee

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    That's right. Well it depends on what you sell. But you have to understand that the people who really got money are usually not on facebook or twitter. They mostly find what they wanna buy through a google search.

    But linkedin is grea ttoo!
     
  11. JamesHere

    JamesHere Jr. VIP Jr. VIP

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  12. EmailMaster

    EmailMaster Jr. VIP Jr. VIP

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    this is what i was thinking as well lol.