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Why do Some Sites Use Domain Extension in Name

Discussion in 'Black Hat SEO' started by Ben1123, May 7, 2010.

  1. Ben1123

    Ben1123 Junior Member

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    Why do some sites use their domain extension on their site logo/banner? For example, instead of using and trademarking "mycompany", they'll use "mycompany.com".

    Here are a few examples:
    supercars.net
    ultimatecarpage.com

     
    Last edited: May 7, 2010
  2. 7878

    7878 Executive VIP Premium Member

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    This is how some businesses choose to brand themselves. If you were running a business that operates 100% online, you would want your customers to think of your domain when they think of your business.

    Think about it. Nobody says "Vehix Inc", they say "Vehix dot com". Branding. :)
     
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  3. Ben1123

    Ben1123 Junior Member

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    Thanks for the quick response. Right, so it's essentially just to help the URL stick in visitors' minds? Vehix.com doesn't include the ".com" in their logo though.

    Also would they have to trademark both "Vehix" and "Vehix.com"?
     
  4. DebtFreeMe

    DebtFreeMe Regular Member

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    No they wouldn't have to trade mark both. The question will be if the company "Vehix" owns that trademark, and can show that the guy that owns "Vehix.com" is trying to feed off of their brand, and create what is called brand confusion, they have a case to go after that person and website.

    If on the other hand if the Vehix company sells say video games, and Vehix.com is a website specializing in fixing cars, then there would be no brand confusion, and thus no case.

    Now I'm not a lawyer, but that is the generally accepted interpretation of the copy write laws.
     
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  5. wpbacklinks

    wpbacklinks Elite Member

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    it's simple... i use mycompany.com too.. so they will remember my site.... i make a big logo said "MYDOMAIN.COM"
     
  6. Ben1123

    Ben1123 Junior Member

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    Great, thanks a lot for clarifying that. So basically if you've trademarked "Vehix" and also own "Vehix.com", you're in a pretty safe position?
     
  7. Talsin

    Talsin Regular Member

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    what the hell are you talking about.

    If you trademark Vehix and you own Vehix.com yea obviously your in a pretty safe position, in that you own the trademark for the word Vehix (with everything that pertains to) and you own Verhix.com which means no one else can use it.

    You may get imitators at the .net, .org, .info level if your a multi-million dollar business and have people trying to leech or scam your customers, but at the same time you would have a strong case for getting those domains handed over to you, but only if they are being used to infringe on your trademark.

    The original question of why do people include the domain url in their logos sometimes, is (as already answered) because they are working on a general marketing strategy, which is basically getting their domain stuck in peoples heads so they come direct rather than going through a search engine and risking going to a competitor instead. Doesn't always work but certainly can be worth trying especially if you do a lot of offline advertising to back up your sites traffic generation.
     
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  8. Ben1123

    Ben1123 Junior Member

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    Thanks very much. That's just what I wanted to know.
     
  9. kayzne

    kayzne Power Member

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    I personally.. think using .com in logos looks retarded.
     
  10. MLMGUROO

    MLMGUROO Regular Member

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    It's also interesting to note that people normally say "Amazon" and not
    Amazon (.) com...

    On the other hand there are also curiosities like

    Code:
    PayDotcom.com
    ...
     
  11. Talsin

    Talsin Regular Member

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    Ah but what about lastminute.com or comparethemeerkat.com I would say in those cases it was a definite marketing ploy to include the domain for brandability.
     
  12. cooldude7

    cooldude7 Regular Member

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    i think, only those people do such thing, who doesnt has .com domain, so they want u to remember their extension.

    IMO