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Why Do Some SERPS Have Bigger Meta Descriptions?

Discussion in 'Black Hat SEO' started by SEO_Ninja, Dec 12, 2016.

  1. SEO_Ninja

    SEO_Ninja Junior Member

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    I'v just been googling around for some stuff and noticed that some listings on the SERPS have longer meta descriptions than others. They look far longer than the usual 155 - 160 characters.

    Any idea how?
     
  2. mangoodi

    mangoodi Jr. VIP Jr. VIP

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    Title tags have been increased to 70–71 characters, which is up from its previous 50–60 characters. That’s at least enough to fit in another word or two.

    Meta descriptions have been increased by 100 characters per line, and extended from two to three lines. That’s a significant increase, and presents far more of an opportunity to tell searchers what the page is about.

    Slegg reports that Google is still truncating the descriptions to two lines for many search results still, so you may still see them coming in at around 160 characters at times. When a three line snipped is displayed they come in at 278 characters per line.


    Source : https://www.searchenginejournal.com/google-titles-and-descriptions-2016/163812/