With such a steep drop off in click through traffic past the first page, first 10 results, why does anyone care to get on the second page, let alone third, 4th, 5th, etc? Most people aren't targeting anything that gets over 100,000 searches a month, and even then second result of page 2 is only seeing 1.5% of monthly search traffic. 1,500 clicks, and maybe 1% of those convert? 150 conversions? A month? That seems really low. Unless it's some crazy high payout per conversion like north of $10, then maybe it makes sense? Anyone want to chime in here?