Its been many years since I've done any serious SEO and I'm just about to start on a new big SEO project (for myself). From what everyone seems to say on BHW PBN's seem to be the main ingredient in everyone's magic potion at the moment. But why is this? Surely its more cost effective and more natural looking just to buy guest posts? Am I missing something here? Advantages of guest blogging much more natural looking, with a PBN's your going to have tons of tiny 10-50 page websites with very low OBL pointing to your money site, plus lots of whois privacy pointing at your money site much more cost effective? Pay $50 for guest post, pay $500 for expired domain with same DA as guest post website. not having to pay for hosting and manage all the domains + hosting etc etc Advantages of PBN Control of link juice from website, so you could link to your own and a few authority sites only but this doesn't look natural? I'm sure I'm missing something here but what is it?