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Why do marketers start an SEO agency without any SEOs?

Discussion in 'White Hat SEO' started by SEOMemj, Aug 3, 2016.

  1. SEOMemj

    SEOMemj Jr. VIP Jr. VIP

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    This has bugged me for years but I've never voiced it.

    I've worked with about a dozen digital marketing agencies who all had SEO as their primary service, that was the focus of their website, and the only way they stayed in business.

    However, in all of those dozen cases - they had NO SEOs. In fact, they didn't even try to do SEO themselves. They just outsourced it to people like me - real SEOs.

    Why make the core of your business something you can't deliver on? I worked for a company that stopped doing work on their client's websites (who for some reason stayed with them) for over 3 months because their last SEO moved on.

    Is SEO really that misunderstood?

    Do people open web design companies without web designers and just outsource all the work?

    Do people open grocery stores without groceries and just buy them from other stores to resell?
     
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  2. RuthSam

    RuthSam Jr. VIP Jr. VIP Premium Member

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    Yes this is exactly how many are doing it, for god sake not all but many and that's why you also find the many complains about some services because they know shit about what they are doing and just outsource it. You can find articles about it here on BHW from some of the Gurus here.
     
  3. codeman1234

    codeman1234 Power Member

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    Interesting thoughts but, the main thing is not that SEO is misunderstood is that SEO is a big lie since there is a lot of misinformation because most people think that SEO is based on exchanging links and making lots of links with your keywords for your website so, they think they can outsource that and sell it as a service since most clients they have they wont have an idea about internet, marketing or even computers and that worked nice until Google started penalizing over optimize sites. So, is basically a loophole that never ends since this started with IT's long time ago when they tell their customers to buy new computers because new windows need it better hardware to work is all a loop that never ends on the computer world also because most people think that they can learn SEO on the long run since there is not need of college for it.

    Let me know what you think!
     
  4. chrisyoungsd

    chrisyoungsd Junior Member Premium Member

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    LOL a ton of them do it. I think it is because they see it as a lucrative avenue, but there are only so many people who know how to do it and do it well. But shit, I'm cool with them to continue doing all the sales and outsourcing the work to me. I just charge them more because I know what they are charging.
     
  5. skeye

    skeye Junior Member

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    Do nothing. make money. Seems alright, why not.
     
  6. tophi

    tophi Jr. VIP Jr. VIP

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    Well, it he country where I live right now, people are charging about 3k euro for website and seo per month, and the results are lets say under average.... A old friend who didn't know I'm doing SEO as a hobby , spend 5k euro for his online shop and got guess what - 5 sales hahaha ... Hes website was just installed with with no single speed optimisation or whatever (server cache modules, cms cache, CDNS, etc.. ) They send him bot traffic claiming it's adwords and SEO. Yep, the people don't have a shit idea how online marketing goes, someone tell them he is making XXX per month so they decide to hire someone to do the hard work and they can then collect the money with no effort.
     
  7. W9go

    W9go Jr. VIP Jr. VIP Premium Member

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    which country are you in ?
    i would ask for the money back if they sent fake traffic ....
     
  8. Zevoltai

    Zevoltai Senior Member

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    Although most examples of this is just some idiot ordering Sherlock Hacks Google or a similar package without knowing what the hell they're doing, sometimes it's just more efficient to rely the Principle of Comparative advantage.

    It's better to focus on what you're good at and pay people better than you to do stuff that you can't do.

    I do the on-page, PBN building, Citation building, and if requested, SAPE and automated SEO spam for my clients with my own team of VAs. There are also esoteric links that few people outside of skype groups know, which we obtain ourselves.

    However, I completely outsource Web 2.0 building and Guest Posts because it simply makes no sense for me to build these myself when I know people that are so much better at offering these links as standalone services.

    Some major guest post sellers already have connections with hundreds of websites, so it makes more sense for me to resell their guest posts in my "corporate package" than to deal with hundreds of rejections when emailing niche related blogs.

    Heck, sometimes it's cheaper to outsource to established providers than to pay my VAs. I've always fired my VAs if their productivity levels dropped below the TAT of gold standard BSTs on BHW.
     
  9. neu009

    neu009 Jr. VIP Jr. VIP

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    Well pretty simple:

    - They can charge client say $ XXXX and pay $ XXX. You'd be surprised how little people for larger business know and how you get away with the most simple SEO stuff. Of course, it is hard to push any real efficient stuff so it is outreach, onsite etc. and you can charge way more for it than it will cost you.

    I'd say enough reason to offer it. Basically just reselling service on a more lucrative scale.
     
  10. towelfox

    towelfox Junior Member

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    Why not? If you can sell a service for $xxxx and outsource it for $xxx then why wouldn't you?

    I do web development primarily (backend) but how do I pitch that to a business when I can only see the front end? I go and tell them everything that I see as potentially a problem for them and explain the solutions and that includes front end issues I can fix, stuff I can get others to fix and them there's seo, cro, data gathering, social engagement etc. I'm not going to hire a group of people full time to do stuff when I can contract someone as and when. If you have even just a high level understanding of a service then you can go out and sell it so no point having people on payroll until needed
     
  11. SEOMemj

    SEOMemj Jr. VIP Jr. VIP

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    Not having to do your own sales work is nice. Prospecting clients is the bane of my existence. Agencies are usually more willing to pay me my rate compared to business owners. Most charge their clients $2k/month for SEO and I'll have to work on 4-5 sites at a time. No way are you making $10k a month on my work without giving me 30-40%!
     
  12. security

    security Junior Member

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    I have asked myself the same question a million times. People mainly do this not because they are making their core business SEO, they are exploiting what others don't know for a quick buck until ts no longer worth it.

    On another note (not to hijack the thread or anything) if there happens to be any real white hat SEO "experts" reading this, please feel free to pm, i could really use someone that could help me with a site i am promoting.
     
  13. vsching

    vsching Power Member

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    Buy low , sell high

    Enough said
     
  14. Aty

    Aty Jr. VIP Jr. VIP

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