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Why do I have links from so many xyz.ru websites in my stats program?

Discussion in 'Black Hat SEO' started by thedorf, Sep 6, 2013.

  1. thedorf

    thedorf Senior Member

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    Just one hit from 30-40 different *.ru websites, like they were linking to me but there is no link. Is this the old traffic trick? I thought that died back in 2008.
     
  2. thedorf

    thedorf Senior Member

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    One friendly bump...
     
  3. the_demon

    the_demon Jr. Executive VIP

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    It's called referrer spam, it only works in high volume and "works" being a relative term. Technically in low volume it could work on a specific target or group of targets, but in most cases it's done in mass volume to get the most out of it.

    There are 6 main approaches that this method "works":
    1. Clicking the link redirects the user to some page where they; download a virus, get paid per click, ad revenue / sell product or service

    2. Some websites publish their logs, depending on the stat software it may produce a back link to their site.

    3. They may also benefit by an increased alexa rank as many webmasters tend to have the Alexa toolbar installed there by when a web master goes to visit the site they are unintentionally helping the spammer improve their alexa rank. This can later be used to increase the amount of money they can command from selling ads on their site.

    4. Analytics Poisoning; The process of wasting a competitors human / computer resources. Rather than having them be allowed to focus on core tasks you keep them busy with BS work like log filtering thereby hurting their ability to make decisions based off their analytics.

    5. Watering down fraudulent traffic levels very cheaply. There's various ways to go about this, but I won't go into the details of the mechanics of it. The basic concept is this type of traffic is borderline free, so if you need a decent volume of cover up traffic to water down super high CTR or Conversion Rates using this traffic as a medium of "junk traffic" could in theory be very useful to some for staying under the radar with their affiliate network(s).

    6. Improving traffic levels at almost no cost when trying to flip domains without increasing your own personal expenses significantly. Also, makes it hard to track down the source making it appear as though the site is legitimately popular.


    As you can see, a technique that most people consider "Dead" actually not only can work, but can be rather profitable at the same time as well as being highly effective. The only real limits are the operators creativity.
     
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    Last edited: Sep 9, 2013