Why do a lot of affiliate websites do this?

Geweldig man

Junior Member
Joined
Mar 31, 2020
Messages
153
Reaction score
76
Age
29
So I was wondering why (the bigger than average) affiliate websites use internal linking > 301 redirect > affiliate link.

Am I missing out, because I use direct external linking? (I use nofollow and target blank obviously)

What are the pains and gains for deciding which method to use?

I think of it like this:

Pro:
1. The link would look cleaner at first, because at first you don't know you will be redirected to the affiliate URL until you clicked.

Con:
1. On the other hand, it is a lot of work to create extra page's + 301 redirects to affiliates
2. The possibility that the website will load slower as your website gets bigger (more pages and redirects).
3. I assume that linkjuice will be lost, because there is no "nofollow" tag within the 301 redirect (it's an assumption, idk how this really works)

Any affiliate expert here who can share experience with this?
 

tiiberius

Jr. VIP
Jr. VIP
Joined
Sep 8, 2015
Messages
3,614
Reaction score
2,936
Website
t-ranks.com
Yes, you are missing out on accurate tracking and CTR increase.

They are not internal link per se, just cloaked external links.

People sometimes just hover over the link and check the target before clicking. Showing Internal link increase CTR as it's "supposedly" on the site they already know.

You can easily do this with WordPress with plugin like Pretty Links. It allows you to nofollow them and specify type of redirect.

Are you sure it's 301? I bet it's more likely 302 or 307.
 

seoz87

Senior Member
Joined
Oct 31, 2008
Messages
1,121
Reaction score
748
Age
35
Website
www.blackhatworld.com
1. you can automate it
3. you can add nofollow tags automatically to these links so no link juice lost

Its used for clean url and click tracking primarily. It also helps in maintaining the brand integrity
 

Geweldig man

Junior Member
Joined
Mar 31, 2020
Messages
153
Reaction score
76
Age
29
Yes, you are missing out on accurate tracking and CTR increase.

They are not internal link per se, just cloaked external links.

People sometimes just hover over the link and check the target before clicking. Showing Internal link increase CTR as it's "supposedly" on the site they already know.

You can easily do this with WordPress with plugin like Pretty Links. It allows you to nofollow them and specify type of redirect.

Are you sure it's 301? I bet it's more likely 302 or 307.

Not sure, it's another assumption. You sir are a hero. Thanks for the answer :)
 

leiferikson

Registered Member
Joined
Sep 14, 2019
Messages
61
Reaction score
37
I've done it on my affiliate sites because it can be easier to track with 3rd party tools, also sometimes it just looks & feels nicer for it to be an "internal" link, even though it's a disguised one.
 

magicjones

Power Member
Joined
Oct 10, 2018
Messages
602
Reaction score
358
I think it's stupid personally. As a customer, if I'm interested in a product, I want a link that actually goes to the product page. A lot of affiliate site also have stupid mock product pages, which are also pointless. By showing a cloaked URL I'm less likely to click on it because I don't know where it goes.
 

tiiberius

Jr. VIP
Jr. VIP
Joined
Sep 8, 2015
Messages
3,614
Reaction score
2,936
Website
t-ranks.com
By showing a cloaked URL I'm less likely to click on it because I don't know where it goes.

In OP's example it's not cloaked. If it was, you would not be able to tell, because it would look like internal link.
 
Top