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Why didn't classified AD in national magazine do anything?

Discussion in 'Offline Marketing' started by Fred2507, Nov 19, 2009.

  1. Fred2507

    Fred2507 Registered Member

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    I put an ad in Enquirer, for a dating site.. and it didn't do shit.
    I expected that maybe .1% of the readers would see the classifieds (5000) and maybe .5% of those would buy a membership (25) x $40 would be at least $1000 .. the ad cost $150

    Dating site would be perfect for a tabloid, I thought.. where the **** did I go all wrong? I had ONE unique visitor. . . I know it wasn't the sponsor shaving sales or not tracking my traffic .. had my own counter .. ONE HIT

    What the hell happened??
     
  2. biks

    biks Power Member

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    I think those dating lawn signs beat you to it! :)
     
  3. flightrisk

    flightrisk Junior Member

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    Hummm I would think you would get some traffic here...have you placed an ad here before...did the ad run...I think with these things you want to see the ad in print.
     
  4. Fred2507

    Fred2507 Registered Member

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    Yeah, it definitely ran... I saw in in the Enq here, and had someone in Cali and another person in DE buy one and see that it was there...
     
  5. angelas111

    angelas111 Jr. VIP Jr. VIP Premium Member

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    that's because print is dead. except for old folks...........advertise a geriatric dating site and you might get some hits............if they have a computer.
     
  6. flightrisk

    flightrisk Junior Member

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    not sure its dead.... i do think its an untapped market, because of your thinking, to OP you may want to do some split testing, but thats the problem with print...cost and time

    btw the only reason i responded to this is, i think it deserves a bump...because print media is overlooked and it may need some more input
     
  7. Fred2507

    Fred2507 Registered Member

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    I was thinking, 5M "readers", should have gotten me at least 5 sales... If they say 5M readers it is probably only 1M circulation, but, Enquirer only goes out 1M times, really?? I mean hell who knows..
     
  8. agente808

    agente808 Regular Member

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    First, I would say you might be targeting the wrong offer for your audience - who reads tabloids? Your answer might range from "women" to "Loosers" but.....

    Did you do your research?
    Code:
    http://search.rja-ads.com/pdfs/demographics/natenq-demographics.pdf
    
    (same as above in html)
    http://74.125.47.132/search?q=cache:f_Jlk-a9Lm8J:www.americanmediainc.com/mediakits/ne/pdf/ne_mediakit_all.pdf+national+enquirer+readership&cd=2&hl=en&ct=clnk
    
    http://www.americanmediainc.com/mediakits/ne/pdf/ne_mediakit_all.pdf
    
    (same as above in html)
    http://docs.google.com/viewer?a=v&q=cache:91yg43HdHvsJ:search.rja-ads.com/pdfs/demographics/natenq-demographics.pdf+national+enquirer+readership&hl=en&sig=AHIEtbQRSQY6z8jOHeLgAHgzIbHvnjkmqQ
    
    These media kits from the National Inquierer TELL YOU what products to target with their audience - and guess what - NO dating products are mentioned... Over 50% of the readership is married, most have children (a high number have 3 or more)

    Try this again with:
    diet / health / beauty (acai berry anyone?)
    DVDs and movies
    convenience products for parents / products for children

    KNOW YOUR AUDIENCE, you can't just dump anything in front of any group and expect to get the same result
     
    • Thanks Thanks x 2
  9. Fred2507

    Fred2507 Registered Member

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    WoW
    This board has coherent people everywhere
    You're right
    I didn't even look at the demos
    I just assumed that there were alot of lonely women and men reading tabloids.... and was thinking quantity over quality.. stupid. Sigh.
     
  10. Fred2507

    Fred2507 Registered Member

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    Do yard stickers work for dating sites??
    I have great domains for billboards or yard stickers.. Like D8CA.com D8NV.com D8LA.com etc .. not using them for anything rigt now
    But 4 characters and coherent is PERFECT for those signs..
     
  11. Fred2507

    Fred2507 Registered Member

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    But at the same time... a supposed readership of nearly 10M and I got ONE unique visitor?? Really?? Sigh :rolleyes:
     
  12. agente808

    agente808 Regular Member

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    Well, I'd have to say that maybe your ad copy wasn't compelling - and that's really the downside to print advertising - there's no easy way to do A/B testing...

    As for advertising your offline domains - how about you print up a ton of cheap stickers and postcards (but nice looking!) and leave them in bathrooms in bars or other places guys hang out - your target audience is guys 18-?? - so think about where to target guys...
    Car wash - you can ask / pay the owner to leave postcards
    Sports events - one post on here (not my idea, probably a good idea to search for it) suggested handing out stuff at baseball games... or you could leave them in the car windshields in the parking lot of sports games...

    There are lots of ideas you could come up with if you brainstorm...
     
  13. agente808

    agente808 Regular Member

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    oh yeah - and sex sells with IMAGES - so make sure you are putting some good (but not x-rated) pics on your ads / stickers / postcards...

    Did your magazine ad have an image or was it just text?
     
  14. Fred2507

    Fred2507 Registered Member

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    Man, I love the way people on this board think.. Jesus, the baseball game idea is beautiful. You could pay five idiots to get every car there. And you can't do better than an audience that is, what, 75% men(Maybe 25% women/children??)?? Targeting women is becoming a really really good idea for adult sites and dating, too, I think. Of course you need the right kind of content / dating site.

    The magazine AD I thought I was being clever with it.. $150 buys 10 words, right, well instead of that I bought a 14C headline ad.... Basically the ad was the website in bigger bold letters.

    The headline could be as many as X characters and my website fit it perfectly

    WWW.FINDYOURLOVERNOW.COM
    The ad looked just exactly like this

    I know not to use long domain names but I thought that it was a clever way to put the ad up..
     
  15. fastmoney

    fastmoney Newbie

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    Base ball idea. No work..Problem is you would get thrown off the lot in the first 10 minutes.. But try it..
     
  16. robertodelgato

    robertodelgato Regular Member

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    You want to advertise in PCWorld magazine if you want to find lonely, horny guys. They'll also read the classifieds since that's where all the good hardware deals are. :D



     
  17. agente808

    agente808 Regular Member

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    I like your domain name, not too long at all, easy to remember...

    Trying to sell to women is a great idea, but it's a totally different pitch - women need more of a write-up, and you would want to focus on actual matchmaking sites (think eharmony)

    ...actually, the PCWorld magazine doesn't sound too bad to me.... especially if you find a way to connect with your audience: "chat live with princess leah look-alike" hahaha