Why did Yahoo failed with their publisher program?

Discussion in 'Other PPC Networks' started by 0scan0, Sep 29, 2012.

  1. 0scan0

    0scan0 Junior Member

    Apr 9, 2010
    Likes Received:
    Hi, don't know if you know that Yahoo had a advertising system for website owners for some years ago, similar to Adsense. Anyway they didn't choose to go for it after the beta version was tested.
    My question is now, how is that possible and why the heck did they gave up? This is a huge market and people like me using Adsense are all the time looking for new ways to monetize the site because of fear being banned.

    It feels like Yahoo with their "know-how" and well-known brand should have a easy time selling in the Idea to business and website owners?