1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Why did Yahoo failed with their publisher program?

Discussion in 'Other PPC Networks' started by 0scan0, Sep 29, 2012.

  1. 0scan0

    0scan0 Jr. VIP Jr. VIP Premium Member

    Joined:
    Apr 9, 2010
    Messages:
    166
    Likes Received:
    42
    Location:
    1.1.3
    Hi, don't know if you know that Yahoo had a advertising system for website owners for some years ago, similar to Adsense. Anyway they didn't choose to go for it after the beta version was tested.
    My question is now, how is that possible and why the heck did they gave up? This is a huge market and people like me using Adsense are all the time looking for new ways to monetize the site because of fear being banned.

    It feels like Yahoo with their "know-how" and well-known brand should have a easy time selling in the Idea to business and website owners?