I'm seeing a bulk of serp checking tools that are EXTREMELY unreliable in ranking. Many of them are also too poorly made to get past request limits for Yahoo or Google. And the rest, that are fairly reliable, are quite over priced. $100 a month for something that I could probably have a programmer build in a couple months seems a bit much. Why is this niche not being taken over by somebody who actually KNOWS how to program and who realizes people hate monthly fee's?