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Why are IM businesses refered to as B2C and not B2B ?

Discussion in 'Business & Tax Advice' started by neutralhatter, Dec 7, 2014.

  1. neutralhatter

    neutralhatter Regular Member

    Jun 23, 2010
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    The past week I have seen 2 experienced Internet Marketeers referring "IM tool businesses" as B2C (businesses such as linkbuilding tools, proxy sellers, etc...)

    Usually these tools are used for commercial goals so why is it B2C and not B2B ?

    Thanks to enlighten me on this subject.
  2. LostConnection

    LostConnection Senior Member

    Jul 20, 2014
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    Grinding away in the night
    Depends on the tool on one hand, and on the other there is a real fine line between a consumer and a business when IMers are concerned.

    Linkbuilding tools can be used by anyone ranking their own sites, not selling any tools so I do not know the ratio of B2C v. B2B sales but I could make a guess that more consumer sales happen than those to businesses.

    Commercial goals can be reached by people who haven't registered any businesses as well.

    I do agree with the point though that it is a bit odd to refer to the whole IM tool business as a B2C "industry".
    • Thanks Thanks x 1
  3. rabbitking

    rabbitking Elite Member

    Sep 24, 2013
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    SEO agencies handle their clientele a little more like a law firm would, however I never say
    B2C in general. Either I am dealing with another company or a client.
    • Thanks Thanks x 1