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Why am I on page 7? Should I ditch my domain?

Discussion in 'White Hat SEO' started by unicon1, Nov 16, 2016.

  1. unicon1

    unicon1 Newbie

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    Working for a law firm client who used to rank highly (page 1) for most of the terms in their industry and market. Late last year they saw that plummet. They launched a new website (wordpress) over the summer and it dipped further. Brought me in in September and I fixed a lot of on page SEO. I thought the ip address might have a bad reputation with the search engines, so we've switched hosts (hostgator to WP engine). Haven't done much off page SEO as they don't want to spend the time trying to push traffic to a bad site.

    We're now at a point where they are considering ditching the domain (around 6 years old and a real site the whole time), and I feel that might be drastic. Part of me feels like I'm overlooking something simple (there are two sites in search console - www. and non-www. - is that an issue? How important is disavowing bad links that have good DA?), but I honestly don't know what else to do at this point. We have competitors PBN sites, directory listings and social profile pages ranking above us when we have more positive reviews in Google, a busier practice, and a site that has been around forever. We're also spending substantial amounts of money on adwords

    Any help would be greatly appreciated - Michael
     
  2. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    If you PM the target search term I can look up what factors are correlating for it and what degree of tuning is needed to be competitive. If you no longer have competitive parity or if google changed the factors that matter you may have more content tuning work to do.
     
  3. unicon1

    unicon1 Newbie

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    Doesn't look like I've posted enough to PM, are you on Skype?