Akieasendo
Regular Member
- Aug 10, 2017
- 217
- 85
Seriously, in the moment I choose the same exact keyword on adwords (using the [keyword]) why they doesn't have the same conversion quality?
Why adwords traffic conversion it's worse than organic?
- Thread starter Akieasendo
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Blakester
Supreme Member
- Mar 17, 2012
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It depends on the keyword.
If the keywords attract tech savvy people, then they recognize an ad and increase their defenses.
Akieasendo
Regular Member
- Aug 10, 2017
- 217
- 85
Sorry, I didn't explain myself well. I'm not talking about CTR on Serp, I'm talking about conversion once the traffic lands on my website(=purchases)...
Blakester
Supreme Member
- Mar 17, 2012
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You explained yourself perfectly
Let's say that the keyword is "best gaming pc" , people who love gaming computers can recognize an ad easier than girls who search "best makeup" or something like that.
As humans, when we see a paid ad we tend to increase our defenses, cause we know that the ad is there to sell us something and we don't wanna feel we get sold.
Is the keyword you're talking about aiming at tech savvy people?
Akieasendo
Regular Member
- Aug 10, 2017
- 217
- 85
You explained yourself perfectly
Let's say that the keyword is "best gaming pc" , people who love gaming computers can recognize an ad easier than girls who search "best makeup" or something like that.
As humans, when we see a paid ad we tend to increase our defenses, cause we know that the ad is there to sell us something and we don't wanna feel we get sold.
Is the keyword you're talking about aiming at tech savvy people?
mmmh It's a keyword about beds...
Blakester
Supreme Member
- Mar 17, 2012
- 1,247
- 1,425
Then the only thing that comes to my mind is that they may both click your organic and paid link, they see the same page and the organic one converts instead (splits the odds with the organic one).
This could happen especially if you rank high organically next to your paid ads.