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Why a Landing Page if Vendor's Sales Page is A++?

Discussion in 'Clickbank' started by sexyandiknowit, Dec 28, 2012.

  1. sexyandiknowit

    sexyandiknowit Newbie

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    I'm promoting one clickbank product (2 sales so far since July). All I have is the banner ad off to the side.

    I want to get visitors to go directly to the vendor's sales page when they land on my site.

    I've read that I should make a landing page, but I doubt that even if I spent 200 hrs making one that it would be better than the vendor's sales page.

    Any suggestions?

    Here are my stats for the last three months:

    Oct. Nov. Dec.
    Unique Visitors: 207 311 414
    Clicks: 10 15 22
    Conversions: 0 1 0

    I also got one sale in July.
     
    Last edited: Dec 28, 2012
  2. sovereign

    sovereign Jr. VIP Jr. VIP Premium Member

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    The purpose isn't to be better it's just to pre sell them so they CLICK on the link and are ready to buy

    So if you're debating whether or not it's a good idea... It is

    If you can pre sell them and get them interested in buying so they click through the ad... You win and then their sales page does the rest of the work
     
  3. growingup

    growingup Junior Member

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    You are totally right at this point.
     
  4. Required

    Required Regular Member

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    The vendor's page usually also have a good sales letter to presell so why should we presell again ?

    i still confuse why we should use landing pages ... :(
     
  5. sovereign

    sovereign Jr. VIP Jr. VIP Premium Member

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    Two reasons

    If you pre sell they're still more likely to buy

    If you pre sell they're more likely to click on your affiliate link
     
  6. Liaata

    Liaata Regular Member

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    One month ago I thought exactly the same way like you do.
    Let's say I send 1000 visitors and in option a) I send them directly to the salespage, in option b) I send them to my landingpage.

    From my point of view it was easy to see that in option b) less people would end up seeing the salespage, because theire is another barrier they need to overwhelm.

    But the landinpage is still important for capturing emails of those who aren't willing to buy!
    Also it increases the conversions, because the visitors get a 2nd opinion about the product and not only the opinion of the vendor who is ofc trying to make them buy.
     
  7. Required

    Required Regular Member

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    sorry i still don't get your point :(

    OK i agree if we use landing page to collecting emails (list building) but if we not using list building at all then i think our landing page could be the barrier for visitor to buy because maybe our landing page is not good as vendor's page for presell ... am i right?
     
  8. sexyandiknowit

    sexyandiknowit Newbie

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    Where do I start to learn how to make a pre-sales page?

    What I am supposed to say... "WOW! my little brother ordered this product last week...changed his life WOO HOO! You should definitely click here" (sounds super sketchy to me).

    Also any example of pre-sales pages that a newbie could relate to? When I google'd "examples of landing pages" all I found were professional ones like match.com etc.
     
  9. Liaata

    Liaata Regular Member

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    Imo the easiest way is creating a review page.
    You order the product yourself first (use your own ref link or ask for a sample), test it and write a positive review about his.
    Name pros and cos, take some pictures, mention the reasons why you bought it and how it helped you.

    Don't make it look like promotion, but like an honest review.
     
  10. Autumn

    Autumn Elite Member

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    Landing pages aren't necessary at all and it's not true that you HAVE to have a landing page or that it's even a good idea in many / most situations.

    If it's targeted traffic and the vendor has a good sales page then it's either going to convert the surfer or it's not. Putting a landing page in between may appear to improve your conversion ratio on paper, but it may or may not actually make you more money compared to direct linking. The only way to be sure is to rigorously split test.

    Also building a landing page is not some random thing that you do once and then forget about. Again, you have to rigorously split test your landing page to make it scream. Just putting up some crappy review landing page and then not testing it is a recipe for failure.

    If you are only talking about 2 sales then your first priority is building traffic. You need a sample size of n > 30 (i.e. at least 30 sales) to make statistically significant decisions so putting a landing page up there is probably irrelevant.

    I personally almost never use landing pages if I've got targeted traffic. If the sales page is good, it shouldn't need a landing page. If the sales page is bad enough that you feel that you need to presell the surfer with a landing page, you shouldn't be promoting that product in the first place.
     
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  11. srb888

    srb888 Elite Member

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    A true review page would be a lot more helpful if the product is really good. Build up the interest in visitors about the product and if that product helps them then your site will have one more loyal visitor who would buy more from/through you.
     
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  12. rickydzine

    rickydzine Regular Member

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    I'm with srb, A quick infomercial from youtube referring them to a review page(with a pop up opt in form for a free ebook related to the subject) referring them to the affiliate landing page. They should have the interest build up enough to want to know more.. I see a landing page as something repetitive unless the vendors landing page is rubbish =|.
     
  13. DreamBigWorkHard

    DreamBigWorkHard Registered Member

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    I couldn't agree more.

    I've seen tons of people saying that how important landing page is, and everybody should put a landing page before vender's sales page, and the conversion rate is higher, etc.

    The truth is, it highly depends on how good vender's sales page is. If their sales page sucks, which in most cases are true for clickbank products, you definitely need a landing page to do some pre-sell work, basically you use landing page to persuade people to buy that product and tell them how good that product is.

    But if a vender's sales page is good enough to attract targeted people to make the purchase, why bother? I'm not saying this out of thin air. I've strictly split-tested one clickbank product with 4 different landing pages including review-pages/opt-in pages leading directly to that product page/blog style posts, etc., each with 10k+ semi-targeted traffic, and you know what? Nothing beats directly sending traffic to sales page, and the best landing page I got is still about 10% less in terms of money brought in.

    Of course you will get a better conversion rate as in hops/sales and stuff like that with landing pages, but what's the point? Isn't bringing in more money the main purpose of having a landing page? If you are losing money with landing pages, why even bother?

    So please, guys, do your own split-test you will know what's best for you, DON'T just add landing page because of everybody's doing it or somebody strongly recommending you doing it, and actually in most cases, just by checking their sales pages with common sense you would know what's best for your sales, if you are experienced enough with clickbank products.



     
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    Last edited: Jan 1, 2013