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Why 80% companies advertise themselves as 'whitehat'?

Discussion in 'Offline Marketing' started by SuperNoobInc, Mar 12, 2012.

  1. SuperNoobInc

    SuperNoobInc Regular Member

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    So past few days, I decided to study a little bit of my competitors SEO business once again. I live in a fairly big city so the competition in SEO/internet marketing business is quite high. There are 2-3 well established seo firms that claims to revenue (over $5 million - according to topseos.com).

    So i went into a few websites (both med & big seo firms) and realized that 8/10 claims that their strategy is 100% whitehat. Now this gets a little interesting because I am not quite sure how they define 'whitehat' and whats 'blackhat' in their dictionary.

    To me, I dont consider using AMR for article submission blackhat, but the 'spinning' part is. However, most of these blasts are pointed to 'tier 1' links anyways, so clients wont see them.


    What are your point of view in this? Whats 'whitehat' in your terms?
    Do you put that on your SEO website as well - just to please clients?
     
  2. steelballs

    steelballs BANNED BANNED

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    I think that the subject is more of a marketing issue than what methods are used for SEO but you have to dress up the promotion hype and use the words 100% whitehat.

    Because think about it what converts -

    100% whitehat

    or

    100% blackhat

    I think you know the answer ;)
     
  3. SuperNoobInc

    SuperNoobInc Regular Member

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    while 100% whitehat seems like a 'nice word', isnt that some sort of false advertising? I understand if its an 'online-based' link building / SEO business, then it probably wont matter much.

    But if you have an actual local seo business - working with lawyers, dentist and other professionals - this may lead to liability issues?

    OK sure. In the end, you might win the case (if you get sued), but i dont think its worth the time going thru all that and kill your own reputation/getting challenged.
     
  4. steelballs

    steelballs BANNED BANNED

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    I cut n paste the reference words - 100% whitehat - from your OP, and the points you mention may be relevant if anything did go untoward so you need to dress up the wording of 'whitehat' differently so you will preclude any similar anomalies relative to any liability issues.

    The way you articulate your words in this thread - shows dressing up 'whitehat' should be easy for you :cool:
     
  5. Raven13

    Raven13 Power Member

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    U don't have to tell your costumer if your method is blackhat or whitehat. "BH" term is too dark for selling SEO to big compagnies. Say we do SEO and we can rank u in the to #10 BASTA!
     
  6. acotut

    acotut Elite Member

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    Well,just to let you know,any link building done to your website,is blackhat because it's unatural link building,and it's against google TOS.
     
  7. necro

    necro Regular Member

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    True all SEO is Blackhat in the end,

    but you rather would rent an IT-Security Expert than a Hacker.

    But People dont like Blackhat, because they think they are going to face consiquences.

    Greetz
     
  8. Taktical

    Taktical Elite Member

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    I've had a hard time with this myself. I think that the concept of "white hat SEO" is an oxymoron. The only true white hat is press releases and publicity, guest blogs, link bait and good on site optimization. Anything else is black hat. I've tried convincing clients of this, and they just don't accept the premise because of all the SEOMoz "white hat" propaganda out there.

    If the client is ignorant to the vocabulary, just don't even discuss it.

    However, for clients who have some sense and ask you'll have to redefine it for them. Black hat is automated spam, and you can explain that while you're forced to use this in order to keep costs down, clearly explain the tiered linking structure to show that you buffer their site from more spammy activities. Characterize your strategy as "aggressive but safe".
     
  9. platinvm

    platinvm Senior Member

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    I think in Google's eyes, the only true whitehat way to get traffic via Google is Adwords. So basically if you want to go true WH you gotta pay up.
     
  10. Taktical

    Taktical Elite Member

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    agreed..............................fuckers.
     
  11. Red Kaiser

    Red Kaiser Newbie

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    I was planning on relabeling SEO services to my clients (outsourcing SEO). This topic brought up a very important issue. If this is the case, and considering link-building is against google's TOS, what are the chances of Google finding out about it and removing my clients site from the search engine? I'd like to dive right in, but it's these technicalities that are stopping me from doing so.
     
  12. Taktical

    Taktical Elite Member

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    I beg you to learn a lot more about this industry before you have unsuspecting clients pay you for this.
     
  13. Red Kaiser

    Red Kaiser Newbie

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    I will. My plan was to offer simple websites for a one-time fee and then if they wanted more exposure I'd offer the SEO, while listing the risks involved in it. If they wanted to move forward I would have then passed on the job to someone here who could get it done.

    But right now I'm just re-evaluating everything I thought I had going on. Just really bummed out with my financial situation.
     
  14. squidkai1

    squidkai1 Junior Member

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    whitehat and blackhat are going to be considered jargon to your client anyways so it really don't matter. More than likely the only person that it may affect would be the person that made the website for the company. If they see that your service is whitehat only, it may convert them better.
     
  15. Taktical

    Taktical Elite Member

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    do what you have to, but just know what you're doing before you waste a client's money.