So past few days, I decided to study a little bit of my competitors SEO business once again. I live in a fairly big city so the competition in SEO/internet marketing business is quite high. There are 2-3 well established seo firms that claims to revenue (over $5 million - according to topseos.com). So i went into a few websites (both med & big seo firms) and realized that 8/10 claims that their strategy is 100% whitehat. Now this gets a little interesting because I am not quite sure how they define 'whitehat' and whats 'blackhat' in their dictionary. To me, I dont consider using AMR for article submission blackhat, but the 'spinning' part is. However, most of these blasts are pointed to 'tier 1' links anyways, so clients wont see them. What are your point of view in this? Whats 'whitehat' in your terms? Do you put that on your SEO website as well - just to please clients?