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Who’s making more moolah in advertising than El Chapo selling flour?

Discussion in 'BlackHat Lounge' started by TheVigilante, Feb 27, 2020.

  1. TheVigilante

    TheVigilante Jr. VIP Jr. VIP

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    According to Forbes, advertising fraudsters bring home more bread than drug dealers.

    This is exactly how the article starts: “The average individual ad fraudster makes $5-20 million dollars a year. The average ad fraud corporation pulls many multiples of that”.

    In 2019, digital ad spend reached a huge $333B. The fraudulent component of this spend? $43B. That’s more than 10%. So, the numbers speak for themselves: This is not just coming from amateurs playing with smartphones in their garages, as we reported in the past…

    There are actually big organizations of people running this kind of business.

    What are the main activities? They range from app install farms to sophisticated spoofing of ad measurement platforms.

    How do they do it? Some use malware to infect our own computers to spoof domains like Forbes.com or the NYTimes.com, so advertisers think they’re buying premium ad inventory. Others use old school tricks like cookie stuffing to fake website clicks.

    Some of the latest technologies? Bots that act exactly like humans: They can install game apps, play with these apps, pass levels and do all sorts of activities that increase commissions for the fraudulent advertisers.

    This is a classic example of a cat and mouse game: Businesses come up with new technologies to defend themselves, while pirates respond with new tactics to breach these defences.

    Source: https://www.forbes.com/sites/johnko...e-money-than-drugs-a-deep-dive-into-ad-fraud/