Here is my dilemma. I have spot 3 & 4 for a keyword, I get good traffic(1/5 of exact GKT number). People who search for this are basically looking for information about what they are searching. Spot 1 & 2 belong to wikipedia. Basically I wonder if anybody was able to outrank wikipedia on these positions, did you see significant traffic increase? I have a feeling that outranking them may not be worth it, since most of them will be clicking on wikipedia links anyways. What you think?