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Whole Site Backlinks vs. Page Backlinks, and some other advice needed...

Discussion in 'White Hat SEO' started by blackma, Apr 24, 2011.

  1. blackma

    blackma Power Member

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    I want to rank for a keyword.
    I have done some KW Research and have analysed the comp.

    Now the pages that are ranking for the keyword have very few page backlinks but the links for the whole site, in each case, are 100k+.


    None of the sites have keyword as their domain name and overall the competition's on page seo is, well, shit.

    PR's for top pages are 3's and 2's and the rest are zero's.
    Some of the top ranking pages have links from DMOZ and YAHD.


    Just want to know can I compete here with a fresh site, with correctly done, full onpage seo? I can build links with scrapebox to site from niche blogs and forums (thousand a week) and can very easily have more than the competition for the page.

    The keyword.com/net/org etc is not available for registering either.

    I did all my analysis with TT and Adwords KW Tool.

    Adwords says Competition is low and TT says it will be "Relatively Easy" to rank for, whatever that means...

    The question is Should I be worried about the amount of "whole site backlinks" the rest of the sites have?
     
    Last edited: Apr 24, 2011
  2. Autumn

    Autumn Elite Member

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    Yes it is definitely an issue because a) there will be considerably flow through of link juice from the pages with the most backlinks through to the apparently poorly backlinked pages that are ranking for the keywords your interested in, and b) because if their site has 100k+ links then that means it's an established, aged and probably quite trusted domain.

    That's the main stumbling block with competing with a fresh domain - without age / trust your domain is much less resilient to acquiring a shit load of links quickly IMHO.

    That's not to say that you shouldn't be able to rank for those keywords, especially if they've got low specific competition. I say go for it. If you win you get some traffic, if you fail you get an education.
     
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  3. blackma

    blackma Power Member

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    Thanks Autumn,

    But here is the thing... The page that ranks number 7 has zero pr, 3 backlinks for site and for page, no on page seo for that keyword; in fact the keyword isn't anywhere on the page! The page isn't even niche related. No links from DMOZ or YAHD either. The page is the home page of a subdomain of a domain that only has 600+ backlinks. The homepage of the domain is only a blank page with a link to the subdomain. No other content on it what so ever. The main domain is 7 years old though...


    And another thing the number 4 position is a page of a two year old domain with zero pr, 2 backlinks and only 12 thousand backlinks for the whole site. It is more "niche related" than the no. 7 spot though but again has no onpage seo. And no DMOZ or YAHD link either.

    Just seems to me like the pages weren't trying to be ranked for the keyword they just ended up getting these rankings from google.

    I should definitely be able to get to 4 at least right!?

    It's strange tho, all other similar keywords in the niche are way more competitive.

    The [keyword] gets 50,000 hits a month :D so I should get a nice slice of that without much work hopefully :)

    Hope this ain't too good to be true!
     
    Last edited: Apr 24, 2011
  4. beazt

    beazt Power Member

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    It seems like a typical case of search results where due to lack of sufficient relevant results, the search engines rank pages from authority domains instead. You should be able to rank for the keyword simply because your webpage and backlinks would be optimized exclusively for that target keyword, whereas it is apparent that the other ones aren't really targeting it.

    Just don't aim for rankings in 2-3 months, let the domain aging and gradual backlink increase over time.
     
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  5. blackma

    blackma Power Member

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    Thanks for the tips but when you say gradual backlink increase, how many per week would you recommend? (rough figure)
     
  6. neo3187

    neo3187 Senior Member

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    Ok I havent read the replies of other members but I'll share some of my knowledge and experience..

    PR of a site do matter a lot, but, the main thing that is to be considered is that if that site is getting that PR from other sites with the MAIN KEYWORD in Question as their anchor text... that matters a lot.

    Secondly, use backlinkwatch or seo spyglass to see what backlink anchor text are those big sites using. if the page shows 1000 backlinks and out of those 1000, only 10 have the keyword as anchor text then you can rank easily

    So work on your ON Page SEO, and get 80% backlinks with your anchor text in it and other 20% with variations... For example, if you are targetting Weight Loss, get backlinks with Weight Loss as anchor text, and variants will be, Easy Weight Loss, Weight Loss in Women, Weight Loss Tips and so on..
     
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  7. blackma

    blackma Power Member

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    Shit I kindof over looked anchor text but thought that I can spy on their backlinks using SEOQuake or the tools you mentioned above.

    thanks neo!
     
  8. blackma

    blackma Power Member

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    Shit I kindof over looked anchor text but thought that I can spy on their backlinks using SEOQuake or the tools you mentioned above.

    thanks neo!
     
  9. neo3187

    neo3187 Senior Member

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    Do not overlook the anchor text as it can make a weak site look like a mammoth and vice versa... also pay attention on the quality of backlinks... Right Anchor + High Pr D0F0llow backlink will always be highly effective
     
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  10. blackma

    blackma Power Member

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    Thanks for positive, helpful feedback guys. I will let you know what happens



    ...to be continued :)
     
  11. blackma

    blackma Power Member

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    I see some pages dancin' around the place, is this good or bad?
     
  12. blackma

    blackma Power Member

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    I am up to 500 indexed backlinks. whoop!

    Just went to all my competitors (top 10 results for my keyword) and analysed their backlinking efforts.

    I was delighted to see that most of their backlinks are nofollow directory links and blog comments with non-keyword anchor text!

    This should be easier than I thought!
     
  13. Chrisss

    Chrisss Senior Member

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    Don't make the mistake and underestimate the value of nof=llow links!
     
  14. moneymachine01

    moneymachine01 Regular Member

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    I don't mean to derail the thread but what is YAHD ?
     
  15. TNphoneman

    TNphoneman Senior Member

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    Yahoo Directory
     
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  16. blackma

    blackma Power Member

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    Good news.

    My site is now at No.20 and has been there for about a week. Competition so far was simple but competition is getting tougher and I can't seem to budge the site any further. But i guess only time will tell.