Who here does content syndication?

jamie3000

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Who here does content syndication once you've completed and published an article on your own blog?

Does it work well for you?
Do you have any tips?
Do you ever lose traffic because of it? e.g the article appearing on their website higher than yours for the keywords?
Is linking back to the source post enough to avoid that?
 
Unless you're a news site, content syndication is just going to cause more problems down the road.

You're dealing with duplicate content.

Now some niches, and I'm talking about news here primarily, are expected by Google to show duplicate content.

When a new site publishes a press release on a corporation, other news sites are doing the exact same thing.

Google is fine with that.

But if you are not a news site and you publish content from somebody else that's published elsewhere, the old issue of who published first is gonna crop up.

And guess what!

Since you're not a news site, it will probably be counted against you.

I wouldn't do it.
 
One strategy that worked for me: Syndicate only a portion of the article and link back to the full content on your site. This drives readers to your original post for more details, increasing direct traffic rather than just boosting visibility elsewhere.
 
One strategy that worked for me: Syndicate only a portion of the article and link back to the full content on your site. This drives readers to your original post for more details, increasing direct traffic rather than just boosting visibility elsewhere.
Thats' smart. You could make effective use of open loop (like a cliffhanger) to get people to click through.
 
There have been a few threads on BHW where people complained that their syndicated content on FB outranks their own sites.
 
interested in content syndication and distribution myself... anyone here aware of how to get a relationship like that going?
example The Daily Upside syndicates its newsletter content to The Motley Fool.
Thanks
 
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